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Online orientation vs. online purchases in the Netherlands 2020, by category

Published by
Koen van Gelder,
Jul 11, 2023
In 2020, nearly four in five consumers in the Netherlands used e-commerce channels to look for and compare electronics products. Just under 60 percent of Dutch buyers ended up purchasing electronics via online channels. Many consumers in the Netherlands and around the world used to orient themselves, i.e., browse for a product online, before deciding what channel they may use to buy said item.

Share of Dutch consumers who orient themselves online compared to those who buy online in 2020, by category

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Sources

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Release date

October 2020

Region

Netherlands

Survey time period

August 2020

Number of respondents

1,500 respondents

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

The source does not specify the exact date of survey.

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