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Number of active buyers on Allegro in Poland 2017-2023

Published by
Adriana Sas,
Mar 28, 2024
The number of active shoppers on the Polish Allegro marketplace systematically increased during the period. In 2023, Allegro reached nearly 20 million active buyers.

Number of active buyers on Allegro in Poland from 2017 to 2023 (in millions)

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Release date

March 2024

Region

Poland

Survey time period

2017 to 2023

Supplementary notes

"Active Buyers” represents, as of the end of a period, each unique email address connected with a buyer that has made at least one purchase on any of Allegro.pl, Allegrolokalnie.pl or eBilet.pl in the preceding twelve months.

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