Nordics: paying for online news 2023

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Within the Nordic countries, consumers in Norway were most likely to have paid for online news in the past year, with 39 percent of respondents to an annual survey paying for online news in 2023. Denmark ranked least likely, with only 19 percent of individuals reporting that they paid for online news.

Share of individuals who paid for online news in the last year in the Nordic countries from 2022 to 2023

Characteristic	2022	2023
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Release date

June 2023

More information

Region

Denmark, Finland, Norway, Sweden

Survey time period

2022 and 2023

Number of respondents

n=2,000*

Method of interview

Online survey

Supplementary notes

*The number of respondents was as follows:
Denmark n= 2,033
Norway n=2,022
Sweden n=2,034
Finland n=2,027
Survey held from January to February of each year.

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