Generational cohorts are a set of individuals born within a specific timeframe and who typically share the same life experiences as they grow up. Generations tend to, therefore, develop similar behaviors in various areas of life. The way in which consumers shop for food is no exception, with each generation displaying different preferences for shopping locations, channels, and sustainable shopping habits. Millennials are the largest generational cohort in the United Kingdom, narrowly surpassing Generation X.
The grocery retail market in the UK is worth around 212 billion British pounds and is forecast to grow to new heights in the coming years. In order to capture an increasing share of this market, it is important to understand the shopping habits and preferences of the up-and-coming generations.
The grocery retail market in the UK is worth around 212 billion British pounds and is forecast to grow to new heights in the coming years. In order to capture an increasing share of this market, it is important to understand the shopping habits and preferences of the up-and-coming generations.
