Holiday season advertising in the United States - statistics & facts

Holiday retail sales in the United States 2000-2023

Holiday retail sales in the United States from 2000 to 2023 (in billion U.S. dollars)

Quarterly online advertising revenue in the U.S. 2007-2023

Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2023 (in billion U.S. dollars)

Digital retail media ad spend in the U.S. 2023-2027

Digital retail media advertising spending in the United States from 2023 to 2027 (in billion U.S. dollars)

Retail industry ad spend in the U.S. 2022-2023

Retail industry advertising spending in the United States from October 2022 to January 2023 (in billion U.S. dollars)

Retail industry digital ad spend in the U.S. 2010-2025

Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars)

Most popular national and religious holidays in the United States 2023

Most popular national and religious events in the United States as of the 2nd quarter of 2023

Leading factors influencing purchase decisions during holiday season in the U.S. 2023

Leading factors that influence purchasing decisions of consumers when shopping for the holidays in the United States in 2023

Expected changes in holiday ad spending among marketers in the U.S. 2023

Planned changes in holiday advertising spending compared to the previous years among marketers in the United States as of August 2023

Top media channels marketers plan to use for holiday season advertising U.S. 2023

Leading media channels marketers planned to use for holiday season advertising in the United States as of August 2023

Holiday season retail advertisers with highest consumer awareness in the U.S. 2022

Retail advertisers with the highest awareness levels among consumers during the winter holiday season in the United States as of December 2022

Share of SMBs concerned with holiday season marketing plan U.S. 2023, by industry

Share of small and medium-sized businesses (SMBs) concerned with ensuring their social media and marketing plan is prepared ahead of the holiday season in the United States as of August 2023, by industry

Share of SMBs investing more in holiday season advertising U.S. 2023

Share of small and medium-sized businesses (SMBs) who invested more in advertising for the holiday season to stay top-of-mind with customers in the United States as of August 2023

Top marketing tactics used by SMBs to gain customers during holiday season U.S. 2023

Most popular marketing tactics small and medium-sized businesses (SMBs) use to grow their customer base during the holiday season in the United States as of September 2023

Expected change in Halloween spending among U.S. consumers 2023

Share of Halloween shoppers in the United States that expect to spend more or less on Halloween in 2023 compared to last year

Expected spend among Gen Z for Halloween in the United States 2023

Anticipated Halloween expenditure among Gen Z consumers in the United States in 2023

Expected spend among millennials for Halloween in the United States 2023

Anticipated Halloween expenditure among millennials in the United States in 2023

Stores in which young U.S. consumers planned to make their Halloween purchases 2022

Retail stores used by Gen Z shoppers for Halloween purchases in the United States in 2022

Leading industries in Halloween digital ad spend in the U.S. 2021

Leading industries in Halloween digital ad spending in the United States in 2021 (in million U.S. dollars)

Leading confectioners for Halloween digital ad spend in the U.S. 2020-2021

Leading confection brands for Halloween digital ad spending in the United States in 2020 and 2021 (in million U.S. dollars)

Leading Black Friday digital advertisers in the U.S. in 2021

Leading Black Friday digital advertisers in the United States in 2021 (in million U.S. dollars)

Change in Amazon Prime Day sponsored ads spend in the U.S. 2019-2022

Change in Amazon Prime Day sponsored ads spending on amazon.com from 2019 to 2022

Change in Black Friday/Cyber Monday Amazon sponsored ads CPC in the U.S. 2019-2022

Change in Black Friday/Cyber Monday sponsored ads cost-per-click (CPC) on amazon.com from 2019 to 2022

Sources first introducing shoppers to Cyber Weekend deals in the U.S. 2021

Sources first introducing shoppers to Black Friday/Cyber Monday deals in the United States as of September 2021

Where U.S. consumers get inspiration for holiday gifts 2021

Where do you find inspiration for holiday gifts?

U.S. sales days when most people do their holiday shopping 2020-2022

Sales days on which shoppers in the United States buy holiday presents from 2020 to 2022

U.S. consumers' preferred types of retailers for holiday shopping 2023

Types of retailers consumers will likely shop at for holiday gifts in the United States, as of September 2023

Leading gifts U.S. consumers planned to buy for others during the holidays 2023

Leading gifts consumers in the United States planned to buy for others during the holidays in 2023, by product category

Opinions on when it is still too early to show holiday items in the U.S. 2023

How early is too early for retailers and websites to showcase holiday products?

Consumer attitudes towards holiday marketing and advertising in the U.S. 2022

Consumer attitudes towards companies marketing around holidays in the United States as of July 2022

Most popular aspects of holiday advertising and marketing in the U.S. 2023

Leading aspects of holiday marketing and advertising content that consumers liked the most in the United States as of October 2023

Shoppers' preference for CTV & mobile ads for holiday purchase info in the U.S. 2023

Percentage of consumers finding streaming TV ads or mobile ads more helpful for informing holiday purchases in the United States as of August 2023

Attitudes towards holiday food advertising in the U.S. 2021

Attitudes towards holiday food advertising in the United States as of November 2021

Consumers unsubscribing from brand comms due to excessive holiday marketing U.S. 2023

Share of consumers who unsubscribed from a retailer or brand's communications because of excessive holiday marketing in the United States as of October 2023