J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Detailed statistics
Digital Market Outlook: largest digital ad markets worldwide 2022
Detailed statistics
Digital advertising spending in Brazil 2015-2023
Detailed statistics
Internet ad spending in Brazil 2023, by format
Digital advertising spending worldwide 2021-2027
Digital advertising spending worldwide from 2021 to 2027 (in billion U.S. dollars)
Digital Market Outlook: largest digital ad markets worldwide 2022
Leading digital advertising markets worldwide in 2022, by spending (in billion U.S. dollars)
Online and offline advertising spending in Latin America 2017-2027
Digital and traditional advertising spending in Latin America from 2017 to 2027 (in billion U.S. dollars)
Digital ad spend in selected markets in Latin America 2023, by device
Distribution of digital advertising spending in selected markets in Latin America in December 2023, by device
Mobile ad spend in Latin America 2022, by country
Mobile advertising spending in selected countries in Latin America in 2022 (in billion U.S. dollars)
Digital ad spend per internet user in Latin America 2023, by country
Digital advertising spending per internet user in selected countries in Latin America in 2023 (in U.S. dollars)
GoogleAds CPC in Latin America & the Caribbean 2023, by country
Average cost-per-click (CPC) in Google Ads search advertising in selected countries in Latin America and the Caribbean in May 2023 (in U.S. dollars)
Ad spending distribution in Brazil 2023, by medium
Distribution of advertising spending in Brazil in 2023, by medium
Change in advertising spending in Brazil 2022, by medium
Change in advertising spending in Brazil in 2022, by medium
Digital advertising spending in Brazil 2015-2023
Digital advertising spending in Brazil from 2015 to 2023 (in billion Brazilian reals)
Distribution of digital advertising spending in Brazil 2023, by purchase model
Distribution of digital advertising spending in Brazil in 2023, by purchase model
Internet ad spending in Brazil 2023, by format
Internet advertising spending in Brazil in 2023, by format (in million U.S. dollars)
Digital ad spending distribution in Brazil 2023, by format
Distribution of digital advertising spending in Brazil in 2023, by format
Distribution of digital advertising spending in Brazil 2023, by device
Distribution of digital advertising spending in Brazil in 2023, by device
Distribution of estimated digital advertising impressions in Brazil 20243, by device
Distribution of estimated digital advertising impressions in Brazil in February 2024, by device
Distribution of estimated mobile ad spending in Brazil 2024, by selected format
Distribution of estimated mobile advertising spending in Brazil February 2024, by selected format
Estimated advertising spending on Facebook.com in Brazil 2019-2023
Estimated advertising spending on Facebook.com in Brazil from 2019 to 2023 (in million U.S. dollars)
Estimated advertising spending on YouTube.com in Brazil 2019-2023
Estimated advertising spending on YouTube.com in Brazil from 2019 to 2023 (in million U.S. dollars)
Estimated advertising spending on MercadoLivre.com.br in Brazil 2019-2023
Estimated advertising spending on MercadoLivre.com.br in Brazil from 2019 to 2023 (in million U.S. dollars)
Estimated advertising spending on Amazon.com.br in Brazil 2020-2023
Estimated advertising spending on Amazon.com.br in Brazil from 2020 to 2023 (in million U.S. dollars)
Share of companies paying for online ads in Brazil 2019-2022
Percentage of companies paying for online advertisements in Brazil in 2019 and 2022
Leading digital advertiser sectors in Brazil 2023, by share of online ad spending
Leading digital advertiser sectors in Brazil in 2023, by share of online ad spending
Leading brands in Brazil 2022, by estimated digital advertising spending
Leading brands in Brazil in 2022, by estimated digital advertising spending (in million U.S. dollars)
Brazil: GoogleAds CPC 2023, by industry
Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Brazil in May 2023 (in U.S. dollars)
Programmatic market share in Latin America 2022, by country
Share of programmatic in digital advertising spending in selected countries in Latin America in 2022
Programmatic ad spend in Brazil 2017-2026
Programmatic advertising spending in Brazil from 2017 to 2026 (in billion U.S. dollars)
Distribution of digital advertising spending in Brazil 2023, by purchase model
Distribution of digital advertising spending in Brazil in 2023, by purchase model
Manufacturers, retailers, and ad agencies using digital retail media in Brazil 2023
Percentage of manufacturers, retailers, and advertising agencies working with digital retail media in Brazil as of May 2023
Digital retail media's share in manufacturers' marketing budget in Brazil 2023
Digital retail media spending as a percentage of manufacturers' marketing budget in Brazil as of May 2023
Leading digital retail media networks (RMNs) among ad agencies in Brazil 2023
Leading digital retail media networks (RMNs) among advertising agencies in Brazil as of May 2023
Agencies' top goals with digital retail media campaigns for industries in Brazil 2023
Advertising agencies' leading goals with digital retail media campaigns for manufacturers in Brazil as of May 2023
Why industries, retailers, and agencies avoided digital retail media in Brazil 2023
Leading reasons why manufacturers, retailers, and advertising agencies did not work with digital retail media in Brazil as of May 2023
Share of companies ready for third-party cookie deprecation in Brazil 2021-2023
Percentage of companies ready for third-party cookie deprecation in Brazil in 2021 and 2023
Top technologies used in response to third-party cookie deprecation in Brazil 2023
Leading technologies used in response to third-party cookie deprecation in Brazil as of June 2023
Perception of technologies used in response to cookie deprecation in Brazil 2023
Level of satisfaction with selected technologies used in response to third-party cookie deprecation in Brazil as of June 2023
Level of trust in selected media in Brazil 2022
Level of trust in selected media in Brazil as of November 2022
Digital advertising touchpoints in Brazil 2024
Digital advertising touchpoints in Brazil as of March 2024
Attitudes towards online advertising in Brazil 2024
Attitudes towards online advertising in Brazil as of March 2024
Gen Z attitudes to online advertising in Brazil in 2023
Attitudes to online advertising by Gen Z in Brazil in 2023
Digital ads' perceived usefulness in the purchase journey in Brazil 2022-2023
Percentage of internet users finding digital advertising useful in their purchase journey in Brazil in 2022 and 2023
Preference for free and ad-supported vs. paid online services in Brazil 2022-2023
Percentage of internet users preferring free, targeted ad-supported online services over paid ones in Brazil in 2022 and 2023
Most popular influencer genres in Brazil 2024
Most popular influencer genres in Brazil as of March 2024
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