Ahmed Sherif
Research expert covering IT services and gaming hardware
The home appliance industry in the United States is large, larger than the most irresponsibly large fridges sold to consumers. Revenues of the U.S. home appliance market reached a record 61.7 billion U.S. dollars in 2024 and were expected to reach nearly 70 billion U.S. dollars by 2028. With market segments split down the middle, major appliances in the U.S., such as refrigerators, freezers, stoves, washing machines, and dishwashers, accounted for just over half of the U.S. home appliances market in 2024. By 2027, the U.S.'s small appliance segment, which includes food processors, toasters, and coffee makers, is expected to overtake major appliances as the largest segment in the U.S. home appliances market. Millions of household appliances are shipped in the U.S. every year, with Whirlpool as the largest appliance manufacturer based in the country.
Overall, the U.S. home appliance market is set to continue growing in the forthcoming years, featuring a diverse array of market players from various origins. Moreover, the surge in smart appliance ownership in the U.S. signals a shift towards a more connected and efficient lifestyle. As IoT continues to evolve and appliance shipments increase, more smart appliances are expected to make their way into American households.
Major appliances reign in consumer spending and ownership
Households in the United States spend around 400 U.S. dollars annually on major appliances and around 140 U.S. dollars on small appliances. The most owned household appliances in the United States are microwaves, refrigerators, cookers/ovens, vacuum cleaners, and washing machines, with a household ownership rate of more than 70 percent across all categories. Small appliances such as toasters, food processors, juicers, and coffee machines are also commonly owned with ownership rates of above 60 percent.Smart appliances gain popularity as imports outweigh exports
The United States’ trade balance for household appliances shows that the country’s imports of household appliances were more than five times higher than the value of appliance exports in 2023. As imports have grown by over 60 percent over the last ten years, U.S. exports have mostly stagnated or even decreased over the same time. A growing segment within the U.S. household appliance industry is the smart appliance market, with nearly 21 million users in 2024. In 2023, at least 17 percent of households in the U.S. already own a small or major smart appliance, increasing from the previous years.Overall, the U.S. home appliance market is set to continue growing in the forthcoming years, featuring a diverse array of market players from various origins. Moreover, the surge in smart appliance ownership in the U.S. signals a shift towards a more connected and efficient lifestyle. As IoT continues to evolve and appliance shipments increase, more smart appliances are expected to make their way into American households.
