Netherlands: willingness to pay for collecting groceries ordered online 2016-2018

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Between 2016 and 2018, the amount which consumers in the Netherlands were willing to pay extra to have the grocery shop they ordered online collected or assembled decreased steadily. In 2016, consumers included in the Deloitte Consumer Survey indicated that they were willing to spend just over 3.30 euros for this extra service, while by 2018 this figure had declined to just under 2.70 euros in total.

If you had to pick up your groceries ordered online, what would you be willing to pay extra for collecting the goods?*

Characteristic	Extra charge for goods collection in euros
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Release date

November 2018

More information

Region

Netherlands

Survey time period

June 1, 2018 to June 9, 2018

Number of respondents

n 2017=536; n 2018=635

Age group

18 years and older

Special properties

respondents who regularly do grocery shopping

Method of interview

Panel survey

Supplementary notes

* The question was phrased by the source as follows: "Als u de online bestelde goederen zelf zou gaan afhalen bij een afhaalpunt, hoeveel bent u bereid extra te betalen voor het verzamelen van de goederen?" (English: "If you had to pick up your groceries ordered online, what would you be willing to pay extra for collecting the goods?").

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