U.S. KIND snack bar dollar sales 2014-2015
KIND snack bars
New York-based KIND Healthy Snacks was founded by Daniel Lubetzky in 2004. This health food company manufactures and sells snack bars, granola bars and granola. The company's brand portfolio currently includes KIND bars, Fruit & Nut, Plus, Nuts & Spices, KIND Healthy Grains bars, KIND Healthy Grains Clusters, STRONG & KIND and KIND Breakfast bars. All KIND products are gluten-free, non-GMO and made in the United States. The firm also supports the use of sustainable palm kernel oil and sources its palm kernel oil from Roundtable on Sustainable Palm Oil certified suppliers.
KIND is one of the fastest-growing companies in the U.S. snack food industry. Between 2014 and 2016, KIND LLC was the third-leading nutritional/intrinsic health value bar vendor in the country. Around the same time, KIND's Plus and Nuts & Spices lines were listed among the best-selling brands in the nutritional/intrinsic health value bar category. KIND snack bar sales were expected to reach 547 million U.S. dollars by the end of 2015.
The corporation also launched the KIND Movement with the goal of inspiring kindness. It includes programs such as KIND People, #kindawesome cards and KIND Causes. The KIND Foundation aims to encourage communities to be "healthier, more empathetic and embrace our shared humanity" by improving the way people live, eat and relate to each other.