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Generative AI use and awareness in online shopping 2023

Published by
Stephanie Chevalier,
Apr 5, 2024
In 2023, one-fifth of consumers had already used generative artificial intelligence, and approximately one-third planned to use it in the future. In contrast, nearly 30 percent of respondents had never heard of generative AI as a tool for online shopping.

Consumer awareness and use of generative artificial intelligence (Gen AI) in online shopping in 2023

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Release date

January 2024

Region

Worldwide

Survey time period

October and November 2023

Number of respondents

11,681*

Age group

18 years and older

Supplementary notes

* Consumers in 11 countries across North America, Europe, and Asia–Pacific.

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