Bitte beachten Sie, dass die von Ihnen aufgerufene Seite nicht in Ihrer Standardsprache vorliegt. Sie nutzen unsere Plattform nun in einer anderen Sprache.
During a survey carried out between September 2022 and January 2023, answers of responding marketing managers from Austria, Germany, and Switzerland revealed that in the future, artificial intelligence (AI) would be most intensively used around consumer insights, followed by marketing execution. The respondents foresaw the least intensive usage in strategy.
Marketing segments with most intensive use of artificial intelligence (AI) in the future in Austria, Germany, and Switzerland as of January 2023
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Artificial intelligence (AI) use in marketing in the United Kingdom
Overview
5
- Premium Statistic Top marketing trends in Western Europe 2023
- Premium Statistic AI-related revenues in the UK 2022, by company type
- Premium Statistic AI companies in the UK 2023, by capability
- Premium Statistic Machine learning companies in the UK 2023, by subindustry
- Premium Statistic Leading marketing-related AI companies in the UK in 2021, by funding
AI use in marketing
5
- Premium Statistic AI share of marketing budgets in the UK 2023
- Premium Statistic Use of AI in marketing in the UK 2023
- Premium Statistic Top applications of AI in digital advertising in the UK 2023
- Premium Statistic Role of AI in digital marketing in the UK 2023
- Premium Statistic Objectives of AI deployment in marketing in the UK 2023
Marketer insights
5
- Premium Statistic Benefits of AI in digital advertising in UK 2023
- Premium Statistic Risks of inadequate marketing automation & AI adoption in small businesses 2023
- Premium Statistic Selected data on programmatic advertising in the UK 2023
- Premium Statistic MarTech areas prioritised for investments the UK 2023
- Premium Statistic Reasons for moving MarTech stack to composable software in the UK 2023
Consumer insights
8
- Premium Statistic Willingness to trust and accept AI systems in selected countries 2022
- Premium Statistic Attitudes towards AI-generated content in marketing in the UK 2023
- Premium Statistic Attitudes towards AI-generated content in marketing in the UK 2023, by age
- Premium Statistic Attitudes towards AI-generated content in marketing in the UK 2023, by gender
- Premium Statistic Attitudes towards AI-driven marketing campaigns in the UK 2023
- Premium Statistic Attitudes towards AI-driven marketing campaigns in the UK 2023, by gender
- Premium Statistic Attitudes towards AI-driven marketing campaigns in the UK 2023, by age
- Premium Statistic Consumer perception of malvertising in the UK 2023, by platform
Further Content: You might find this interesting as well
SRH Berlin University of Applied Sciences. (July 14, 2023). Marketing segments with most intensive use of artificial intelligence (AI) in the future in Austria, Germany, and Switzerland as of January 2023 [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1451622/future-use-ai-marketing-application-gsa/
SRH Berlin University of Applied Sciences. "Marketing segments with most intensive use of artificial intelligence (AI) in the future in Austria, Germany, and Switzerland as of January 2023." Chart. July 14, 2023. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1451622/future-use-ai-marketing-application-gsa/
SRH Berlin University of Applied Sciences. (2023). Marketing segments with most intensive use of artificial intelligence (AI) in the future in Austria, Germany, and Switzerland as of January 2023. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1451622/future-use-ai-marketing-application-gsa/
SRH Berlin University of Applied Sciences. "Marketing Segments with Most Intensive Use of Artificial Intelligence (Ai) in The Future in Austria, Germany, and Switzerland as of January 2023." Statista, Statista Inc., 14 Jul 2023, https://www.statista.com/statistics/1451622/future-use-ai-marketing-application-gsa/
SRH Berlin University of Applied Sciences, Marketing segments with most intensive use of artificial intelligence (AI) in the future in Austria, Germany, and Switzerland as of January 2023 Statista, https://www.statista.com/statistics/1451622/future-use-ai-marketing-application-gsa/ (last visited May 23, 2024)
Marketing segments with most intensive use of artificial intelligence (AI) in the future in Austria, Germany, and Switzerland as of January 2023 [Graph], SRH Berlin University of Applied Sciences, July 14, 2023. [Online]. Available: https://www.statista.com/statistics/1451622/future-use-ai-marketing-application-gsa/