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According to a survey conducted in August 2023 in Japan, drugstores were the most popular purchase channel for makeup products. Close to 64 percent of women and 39.2 percent of men stated that they purchased makeup items for themselves in drugstores. Among online shopping channels, marketplace-type platforms were preferred over brand-specific websites.
Preferred purchase channels for buying makeup in Japan as of August 2023, by gender
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Hot Pepper Beauty Academy. (December 7, 2023). Preferred purchase channels for buying makeup in Japan as of August 2023, by gender [Graph]. In Statista. Retrieved May 30, 2024, from https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
Hot Pepper Beauty Academy. "Preferred purchase channels for buying makeup in Japan as of August 2023, by gender." Chart. December 7, 2023. Statista. Accessed May 30, 2024. https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
Hot Pepper Beauty Academy. (2023). Preferred purchase channels for buying makeup in Japan as of August 2023, by gender. Statista. Statista Inc.. Accessed: May 30, 2024. https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
Hot Pepper Beauty Academy. "Preferred Purchase Channels for Buying Makeup in Japan as of August 2023, by Gender." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
Hot Pepper Beauty Academy, Preferred purchase channels for buying makeup in Japan as of August 2023, by gender Statista, https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/ (last visited May 30, 2024)
Preferred purchase channels for buying makeup in Japan as of August 2023, by gender [Graph], Hot Pepper Beauty Academy, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/