Eloïse Trenda
Research Expert covering global food topics with a focus on the French and Spanish markets.
Get in touch with us nowMost discussed French and international sweet biscuit brands online in France 2018
People tend to like sharing their opinions.
Even if social media has somewhat altered the way people communicate, this particular habit seems to be here to stay.
While users cover an important number of subjects, food ranks third in the list of topics most discussed online.
When it comes to sweet biscuits, Oreo - owned by the group Mondelēz International - is by far the most discussed brand on different social network platforms, holding more than 58 percent of the conversation. It is followed by Kinder Bueno, produced by Ferrero, with a score of 21.3 percent. The rest of the brands each hold under five percent of the conversation.
