Hygiene and beauty: advertising investments in France 2011-2014

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This graph illustrates the gross media investments of the hygiene and beauty sector in France from 2011 to 2014. In 2011, advertising expenditure in this sector amounted to around two billion euros.

Advertisers' net investment in the hygiene and beauty sector in France from 2011 to 2014 (in million euros)

Characteristic	Investment in million euros
2014	2,066
2013	2,049
2012	2,020
2011	2,011

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Release date

July 2015

More information

Region

France

Survey time period

2011 to 2014

Supplementary notes

The source adds the following information:
-« Investissements bruts 2014 plurimédias hors internet display - Hors autopromotion et abonnements des supports
-Investissements bruts 2013 plurimédias - Hors autopromotion et abonnements des supports
-Investissements bruts 2012 plurimédias - Hors autopromotion et abonnements
-Investissements bruts 2011 plumédias (univers constant de fin mai 2012) - Hors autopromo et abonnement »

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