Indonesia: respondents who became aware of a product because of a Youtuber 2019

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According to a survey conducted in Indonesia in July 2019, 62 percent of the respondents stated that they became aware of a particular product/brand after they saw the product being posted by a Youtuber. Indonesia is one of the fastest rising e-commerce countries in the the world, with an expected number of e-commerce user of about 212.2 millions by 2023.

Share of respondents who became aware of a product because of a Youtuber in Indonesia as of July 2019

Characteristic	Share of respondents
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Release date

September 2019

More information

Region

Indonesia

Survey time period

July 4 to July 9, 2019

Number of respondents

873 respondents

Age group

16-39 years

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "give your level of approval to the following statement: I become aware of existence of particular product/brand after I looked at the videos of the influencer ". 1 is strongly disagree, 5 is strongly agree"

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