Information sources for female respondents on K-beauty trends Singapore 2021
Rakuten Insight, as of July 2021, 43 percent of female respondents in Singapore who used Korean beauty products, said that they get information on such products from family and friends as well as online advertisements. Social media influencers were also effective sources of information for 42 percent of the respondents. K-beauty is increasing in popularity, especially in Asia, and brands should look into investing more in digital advertising to reach out further in this market.
In a survey on skincare and beauty products conducted by