Factors influencing shoppers to make a purchase in physical store Singapore 2019
According to the results of a survey on Singaporean shoppers between April and May 2019, 63 percent of respondents stated that they made a purchase in a physical store in the last sixty days because they needed the item. By comparison, the second-most influencing factor, which was stated by 23 percent of respondents, was that they received a referral from a friend or through word-of-mouth about the product.