Most used personal care product by category in the U.S. 2024

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75 percent of U.S. respondents answer our survey on "Most used personal care product by category" with "Personal hygiene products (bath and shower products, deodorants, shaving creams & gels, etc.)". The survey was conducted in 2024, among 10,051 consumers.
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Most used personal care product by category in the U.S. as of March 2024

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Number of respondents

10,051 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these body care and cosmetics products do you use regularly?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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