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Brand shares in the online personal care market in Germany 2022

Published by
Kasia Davies,
Feb 6, 2024
In 2022, Amazon had the largest share in the online personal care market in Germany at 69 percent. Douglas, the beauty retailer, and Kaufland both had a market share of around seven percent.

Brand shares in the e-commerce personal care market in Germany in 2022

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Supplementary notes

Data provided by Statista Market Insights are estimates.

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Statistics on " Beauty and personal care e-commerce in Germany "

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Other statistics that may interest you Beauty and personal care e-commerce in Germany

Overview

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Segment revenues

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User penetration

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Brands

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Online traffic

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Consumer behavior

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