Lionel Sujay Vailshery
Research expert covering the consumer electronics industry
Get in touch with us nowBusiness model
The ServiceNow business strategy is centered on selling cloud computing software as a service (SaaS), aiding the digital transformation of an enterprise. It entails putting in place systems to define, administer, automate, and structure business services. ServiceNow users will find the software valuable in various areas, including security, operations, customer support, HR, and others. The company's product suite also includes software for managing service-level projects and production instances within a department and tools for physical and cloud-based IT needs. By using ServiceNow scripting and current technologies, a company can create bespoke applications and modules that meet the needs of the business.ServiceNow acquisition and competition
As a result of several acquisition transactions, ServiceNow has grown to become the go-to firm for digital workflow automation. In the last year, the company has acquired, including Element AI, Lightstep, Gekkobrain, Swarm64, and Mapwize. These strategic acquisitions will help ServiceNow increase its competitive edge and assert its market dominance.Some of the biggest competitors of ServiceNow are Salesforce, Zendesk, Oracle, Jira, and Workday. All the mentioned companies provide enterprise solutions as a service and look to leverage artificial intelligence (AI) into their services to improve their automation capabilities. Salesforce, unlike ServiceNow, has a one-stop solution for process automation with its integrated platform. Hence, we will see ServiceNow acquiring many more companies in the future to become a one-stop solution like Salesforce.
