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Global sports market - statistics and facts

The global sports industry is a conglomeration of several complementary markets, which when combined together have the potential to directly affect the global economy. The industry consists of several submarkets, including sporting goods, nutrition, and sports betting. In 2023, the revenue of the global sporting equipment market amounted to more than 160 billion U.S. dollars, whereas the global sports and active nutrition market was valued at close to 28 billion U.S. dollars in 2022. Gambling and gaming are also key parts of the global sports market, with the global sports betting sector’s market size calculated to be 242 billion U.S. dollars as of 2023. Meanwhile, recent technological changes and advances in the video game market have provided new platforms for players to compete at the highest level, resulting in a lucrative eSports industry with the potential to grow even larger.

What are the biggest sporting brands worldwide?

In addition to skill and hard work, excellent sporting equipment is a must-have for those aspiring to reach the top of their game. When considering any type of equipment, consumers’ purchasing behavior can be influenced by the strength of a company’s brand. In 2022, the most powerful sportswear brands worldwide were identified to be Nike, Adidas, and New Balance, in that order. As of 2024, Nike’s brand value was estimated to be worth just under 30 billion U.S. dollars, and although this followed a downward trend which began in 2022, the sportswear company still outperformed its biggest competitor, Adidas, which had a brand value of about 15 billion U.S. dollars in 2023.

What are the biggest sports worldwide?

Professional sports are followed by millions around the world, providing a large audience for advertising and marketing opportunities. The biggest sporting competitions in the United States are the NFL (National Football League), the NBA (National Basketball Association), the NHL (National Hockey League,) and MLB (Major League Baseball). The NFL includes the team with the highest franchise value of any sports team worldwide at nine billion U.S. dollars - the Dallas Cowboys. Elsewhere, one sport dominates the professional sports market: soccer. The Premier League is the biggest soccer league in the world, attracting many international sponsors and fans. Understandably, an English team, Manchester City, had the highest brand value out of European soccer clubs as of 2023. Moving away from team sports, individual sports also have the potential to make millionaires out of the biggest superstars thanks to big payouts and lucrative sponsorship deals. Professional boxer Canelo Álvarez was also among the highest paid athletes worldwide in 2022/23, with tennis icon Roger Federer also making the list despite retiring from the sport professionally in 2022.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Mar 4, 2024

Key insights

Revenue of global sports apparel market
213.2bn USD
Revenue of global sports equipment market
143bn USD
Revenue of global athletic footwear market
50.9bn USD
Get more insights

Editor’s Picks Current statistics on this topic

Most valuable sports teams worldwide in 2023 (in billion U.S. dollars)

Professional Sports

Most valuable sports teams worldwide 2023

Brand value of leading soccer clubs worldwide in 2023 (in billion euros)

Soccer

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