Alexandra Borgeaud
Research expert covering cybersecurity and tech in Latin America
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In 2022, mobile phone sales far outweighed the demand for other telephony devices in Mexico, amounting to around 13.5 billion U.S. dollars. That year, smartphones generated over seven billion U.S. dollars in revenue, while landline phones recorded revenues of only 198 million U.S. dollars. When it comes to the smartphone market, Samsung regularly held the highest share in Mexico, surpassing Apple as of 2023, with a market share typically ranging from 20 to 25 percent. With regard to tablets, Samsung and Apple both dominated the Mexican market with an ownership rate worth 32 percent each as of early 2023. Finally, HP maintained its position as the laptop industry leader in the North American country, according to over 40 percent of Mexican consumers.Demand for smarter, greener devices
The consumer electronics market is strongly connected to development of the IoT market. Over 90 percent of people living in Mexico owned a smart device for entertainment purposes, while nearly 30 percent were equipped with a smartwatch or smart wristband. Given the omnipresence of mobile phones in daily life, it is no surprise that mobile devices play a fundamental role in the growth of the Mexican consumer electronics market. For example, mobile phones are the primary device used to access video content on the internet, with around 80 percent of online video consumers surveyed in Mexico reporting doing so. In this ever more data-intensive environment, sustainability and energy efficiency concerns are nevertheless gaining in importance, with 45 percent of Mexican consumers reporting taking these aspects into account when purchasing electronics. As a result, companies will undoubtedly have to adapt to this new reality to remain competitive.
