Veranstaltungstickets: Tickster-Kund:innen in Schweden

Selected insights on online ticket booking: Tickster users in Sweden

• 37% of Tickster users are part of Generation X
• Compared to other ticket portals, Tickster has a relatively high share of female users
• Tickster has a larger share of users with a low income than other ticket portals
• Online ticket bookers in general and Tickster users specifically, live in similar type of communities
• Social justice is less important to Tickster users than to other online ticket bookers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors