Consumer Insights report
Hofer is one of the leading grocery stores in Austria. Founded in 1968, the supermarket chain has consumers from all age groups, sharing a fair distribution between male and female customers in Austria. Users from various household sizes shop here, and travel, music and food are some of the most common interests among Hofer customers in Austria.
Check out this report featuring valuable insights about Hofer in the grocery stores market of Austria.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Hofer shoppers in Austria: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Hofer shoppers in Austria (''brand users'') against Austrian grocery store shoppers in general (''category users''), and the overall Austrian onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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