In-depth: Luxus 2019

Statista Consumer Market Outlook - Trend Report

Der weltweite Luxusgütermarkt wird voraussichtlich von 314,4 Mrd. US$ im Jahr 2018 auf 341,9 Mrd. US$ im Jahr 2022 ansteigen. Begünstigt durch Chinas Aufschwung wird Asien voraussichtlich die höchsten Ausgaben verzeichnen, gefolgt von Europa, Nordamerika, Südamerika, Afrika und dem Nahen Osten. Der Online-Verkauf von Luxusgütern wird den Marktanteil von Ladengeschäften voraussichtlich kannibalisieren.

Obwohl die Marktanteile des Online-Verkaufs von Luxusgütern weltweit zunehmen, gewinnen physische Geschäfte weiter an Bedeutung. Interessanterweise eröffnen ursprünglich rein digitale Luxusgüterunternehmen jetzt auch physische Geschäfte, um den Traffic ihrer eCommerce-Geschäfte zu erhöhen, ihre Markenlegitimität zu steigern, das in Onlineshops fehlende "Touch and Feel"-Erlebnis zu bieten und ihr lokales Engagement zu verbessern. Die Ausgaben von chinesischen Millennials sind sowohl im In- als auch im Ausland einer der Haupttreiber des weltweiten Luxusgütermarktes. Marken setzen auf digitale Technologien, um nicht nur auf ihren eCommerce-Plattformen das Kauferlebnis in einem Ladengeschäft nachzuahmen, sondern auch, um das Erlebnis in physischen Geschäften zu verbessern. Zu den wichtigsten Firmen in diesem Bereich gehören Burberry, Coty, Estee Lauder, Hermes, Kering, L’Oreal, LVMH und Swatch Group.

Was ist enthalten?

  • Globale Marktgröße
  • Luxusgüterhandel & Onlineshopping
  • Markttrends
  • Treiber
  • Technologischer Einfluss
  • Länder & Territorien-Analyse
  • Verbraucheranalyse
  • Wettbewerbslandschaft: Burberry, Coty, Estee Lauder, Hermes, Kering, L’Oreal, LVMH, Swatch Group
  • Unternehmen für Entwicklung, Herstellung und Vertrieb von Luxusgütern
  • Anzahl der Mitarbeiter
  • Anzahl der Geschäfte
  • Jahresumsatz
  • Gewinn vor Steuern
  • Marktkapitalisierung

Finden Sie in dem Consumer Market Outlook – Luxusgütermarkt mehr über die spannende Welt der Luxusbranche heraus.

Der Statista Consumer Market Outlook stellt aktuelle Zahlen und Prognosen zu Konsumgütermärkten in über 50 Ländern und Regionen bereit.

Laden Sie jetzt eine Gratisprobe des Reports und die Excel-Datei herunter!

Anmerkung: Der Report ist nur in englischer Sprache verfügbar.

Acne Studios Holding AB Aeffe SpA Audemars Piguet & Cie Bally International AG Breitling SA Brunello Cucinelli SpA Burberry Group plc Canali SpA CFEB Sisley SAS Charles Tyrwhitt LLP Chow Sang Sang Holdings International ltd Chow Tai Fook Jewellery Group ltd Christian Dior SE Clarins SA Coach Inc Cole Haan LLC Compagnie Financière Richemont SA Coty Inc Damiani SpA De Rigo SpA Dolce & Gabbana SRL Eastern Gold Jade Co Ltd Elizabeth Arden Inc Ermenegildo Zegna Holditalia SpA Euroitalia S.r.l. Falke KGaA Fashion Box SpA Festina Lotus SA Fossil Group Inc Franck Muller Group Frédérique Constant SA Furla SpA Gefin SpA Gerhard D. Wempe KG Gianni Versace SpA Giorgio Armani SpA Gitanjali Gems ltd Graff Diamonds International ltd Hermes International SCA Hugo Boss AG Inter Parfums Inc J Barbour & Sons Ltd Jeanne Lanvin SA Jimmy Choo plc K.Mikimoto & Co ltd Kate SpAde & Co Kering SA Kurt Geiger ltd Lao Feng Xiang Co ltd Le Petit-Fils de L.-U. Chopard & Cie SA Liu.Jo SpA L'Occitane International SA Longchamp SAS L'Oreal S.A. Luk Fook Holdings (International)ltd Luxottica Group SpA LVMH - Moët Hennessy Louis Vuitton SE Marc Cain Holding GmbH Marc O’Polo AG Marcolin Group Max Mara Fashion Group Srl Michael Kors Holdings ltd Moncler SpA Movado Group Inc Mulberry Group plc OTB SpA Pandora A/S Patek Philippe SA Paul Smith Group Holdings ltd PC Jeweller ltd Prada SpA Puig SL PVH Corp Ralph Lauren Corp Renown Incorporated Restoque Comércio e Confecções de Roupas SA. Richard Mille SA Roberto Cavalli SpA Rolex SA S Tous SL Safilo Group SpA Salvatore FerrAGamo SpA Shiseido Co ltd SMCP SAS Sociedad Textil Lonia SA Sungjoo D&D Inc Swarovski AG Ted Baker plc The Estee Lauder Companies Inc The Swatch Group ltd Tiffany & Co Titan Co ltd TOD'S SpA Tory Burch LLC Trinity ltd True Religion Apparel Inc Tumi Holdings Inc TWIN SET—Simona Barbieri SpA Valentino Fashion Group SpA Vicini SpA Willy Bogner GmbH & Co KGaA Wolford AG Zhejiang Ming Jewelry Co ltd


The global luxury goods market is expected to increase from US$314.4 billion in 2018 to US$341.9 billion in 2022, at a CAGR1 of 2.1%. Asia is expected to witness the highest spending riding on the back of China’s resurgence, followed by Europe, North America, South America, Africa and the Middle East. Online sales of luxury goods are expected to cannibalize the brick-and-mortar share. Globally, Louis Vuitton Moët Hennessy (LVMH) has the largest share (12.1%), followed by Estée Lauder (6.7%), L'Oréal (5.3%), Kering (5.0%) and Richemont (4.9%).

Even though luxury online sales are gaining market share worldwide, the importance of the physical store continues to increase. Companies follow different strategies to augment their retail experience in the days of eCommerce. Interestingly, digital born luxury companies are now opening physical stores to increase traffic to their eCommerce stores, enhance brand legitimacy, provide the touch-and-feel lacking in an online store, and improve local community engagement. Online sales of luxury products are expected to increase heavily to US$58 billion in 2022, a share of 17%. An overall Luxury 4.0 model is emerging which is characterized not only by the growth of the online sales channel but by the digitalization of a consumer’s entire luxury shopping journey.

The luxury industry has been associated with excessive consumerism and a general lack of respect for the environment. However, with the growing influence of Millennials and Generation Z who deeply consider the social impact of their luxury purchase, the industry is gradually moving towards ethical and sustainable products and experiences. Casualization of apparel, the growing demand for experiential luxury, rentals and the rising share of online sales and accessories are the other important market trends.

Spending by Chinese millennials, both at home and overseas, is one of the main drivers of the global luxury market. China currently has around 400 million millennials, five times more than the U.S., and they are expected to make up around 65% of China’s consumption growth through 2020. International tourism is another driver with a 2017 Deloitte study showing global tourists to account for almost 47% of luxury goods purchases. The recent rise of luxury menswear has resulted in brands such as Prada, Gucci and Dolce & Gabbana, which traditionally have not been known for their menswear lines, to open stores focused only on men.

Brands are now adopting digital technologies to not only mimic the in-store shopping experience on their eCommerce platforms but to also enhance the physical store experience. Artificial intelligence (AI) is currently the most sought-after technology, as it enhances customer experience and helps brands reach a wider audience. Immersive technologies such as virtual and augmented reality (VR/AR) are also experiencing increasing use due to their ability to enhance the overall shopping experience and create high quality content for digital marketing. 3D printing is used mainly in luxury fashion as it enables the creation of shapes without molds, thus resulting in elements with extreme intricacy.

The U.S., China, and Japan were the three biggest markets for luxury goods in 2018 with a market size of US$71.2bn, US$35.9bn and US$27.6bn respectively. The dominance of these markets can be gauged from the fact that they accounted for 43% of the global luxury goods sales in 2018. Even though the U.S. retains the leading position for luxury goods globally, factors such as economic and political uncertainty, cutbacks on discretionary spending and low sales to international tourists, are affecting market growth. The Chinese luxury market which suffered over the last few years, rebounded in 2017 to register the highest growth in 5 years and is expected to continue the same till 2022.

Bags, clothing, shoes and accessories are the most purchased luxury categories by respondents from both the U.S. and Germany. Michael Kors, Gucci and Chanel are the top three most preferred brands in the field of luxury items in both the U.S. and Germany. ‘Happiness’ and ‘joy’ are the top two prime reasons for selecting a particular brand, whereas ‘quality’ is the prime characteristics associated with luxury items. In more than 70% of cases luxury items purchase decisions are made by the users of their own. However, partner’s suggestion was most preferred by those who took others suggestion while purchasing a luxury item.

France leads in the number of leading luxury goods companies globally. Specifically, most of the prominent French luxury goods companies are located in Paris. We have a closer look at some of those prominent French companies: LVMH, L'Oréal, Kering and Hermès along with other global leaders including Burberry, Swatch, Estée Lauder and Coty. Most of the luxury goods companies followed inorganic growth path by acquiring competitor companies to increase their business presence. A few of them opted for licensing and distribution arrangements to support their bottom line.

  • Sprache: Englisch
  • Veröffentlicht: März 2019
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