In-depth: Luxus 2019

Statista Consumer Market Outlook

In-depth: Luxus 2019 Der weltweite Luxusgütermarkt wird voraussichtlich von 314,4 Mrd. US$ im Jahr 2018 auf 341,9 Mrd. US$ im Jahr 2022 ansteigen. Der Report zeigt, dass Asien voraussichtlich die höchsten Ausgaben verzeichnen wird, gefolgt von Europa, Nordamerika, Südamerika, Afrika und dem Nahen Osten.

Der Online-Verkauf von Luxusgütern wird den Marktanteil von Ladengeschäften voraussichtlich kannibalisieren. Trotzdem gewinnen physische Geschäfte an Bedeutung und rein digitale Luxusgüterunternehmen eröffnen auch physische Geschäfte.

Was ist enthalten?
  • Marktgröße, Trends, Treiber & technologischer Einfluss
  • Luxusgüterhandel & Onlineshopping
  • Verbraucheranalyse
  • Wettbewerbslandschaft: Burberry, Coty, Estee Lauder, etc.
BeschreibungInhaltTabellen

This report gives an overview of the worldwide luxury market, its trends, players and consumers. In terms of players, globally, Louis Vuitton Moët Hennessy (LVMH) has the largest share (12.1%), followed by Estée Lauder (6.7%), L'Oréal (5.3%), Kering (5.0%) and Richemont (4.9%).

Digital born luxury companies are now opening physical stores to increase traffic to their eCommerce stores, enhance brand legitimacy, provide the touch-and-feel lacking in an online store, and improve local community engagement. Online sales of luxury products are expected to increase heavily to US$58 billion in 2022, a share of 17%. Spending by Chinese millennials is one of the main drivers of the global luxury market. International tourism is another driver, as well as the recent rise of luxury menswear. Brands are now adopting digital technologies to not only mimic the in-store shopping experience on their eCommerce platforms but to also enhance the physical store experience. Artificial intelligence (AI) is currently the most sought-after technology. Immersive technologies such as virtual and augmented reality (VR/AR) are also experiencing increasing use while 3D printing is used mainly in luxury fashion.

The U.S., China, and Japan were the three biggest markets for luxury goods in 2018 with a market size of US$71.2bn, US$35.9bn and US$27.6bn respectively. The dominance of these markets can be gauged from the fact that they accounted for 43% of the global luxury goods sales in 2018. Bags, clothing, shoes and accessories are the most purchased luxury categories by respondents from both the U.S. and Germany. Michael Kors, Gucci and Chanel are the top three most preferred brands in the field of luxury items in both the U.S. and Germany. ‘Happiness’ and ‘joy’ are the top two prime reasons for selecting a particular brand, whereas ‘quality’ is the prime characteristics associated with luxury items.

France leads in the number of leading luxury goods companies globally. Specifically, most of the prominent French luxury goods companies are located in Paris. We have a closer look at some of those prominent French companies: LVMH, L'Oréal, Kering and Hermès along with other global leaders including Burberry, Swatch, Estée Lauder and Coty. Most of the luxury goods companies followed inorganic growth path by acquiring competitor companies to increase their business presence. A few of them opted for licensing and distribution arrangements to support their bottom line.

  • Sprache: Englisch
  • Veröffentlicht: März 2019
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