Digital Market Outlook - Digital Advertising Market Report

Facts, Figures and Analysis for 50+ Countries & Regions Worldwide

Digital Market Outlook - Digital Advertising Market Report Traditional advertising shifts more and more towards Digital Advertising. Statista's Digital Market Outlook provides the most comprehensive data set in terms of market sizes, revenue development and relevant companies. Futhermore, we look into the future of the industry providing the latest trends and tangible revenue forecasts.

What's included?

All market data by segment from 2015 to 2021 for over 50 countries and regions in one single Excel-file

PLUS

Comprehensive PDF-Study including deep dive analysis for the five major market segments of Digital Advertising:

- Banner Advertising
- Video Advertising
- Social Media Advertising
- Search Advertising
- Online Classifieds
Beschreibung

Digital Advertising Overview
› Management summary and key takeaways
› Segment performance, globally
› Key player overview
› Main drivers and regional development
› Trends in Digital Advertising

Banner Advertising
› Customer benefit, Market size and developments
› Deep dive: Demand side vs. supply side; CPM vs. eCPM

Social Media Advertising
› Customer benefit, Market size and developments
› Best Practice: Facebook
› Rising Star: Snapchat

Video Advertising
› Customer benefit, Market size and developments
› Deep dive: Roles in Video Advertising
› Best Practice: Youtube

Search Advertising
› Customer benefit, Market size and developments
› Best Practice: Google
› Deep Dive: Competitor Landscape

Online Classifieds
› Customer benefit, Market size and developments
› Best Practice: Shipstedt (Finn.no)

Definitions, About, Imprint

  • Sprache: Englisch
  • Veröffentlicht: März 2017
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