Market Insights report
The overall eCommerce market for Toys, Hobby & DIY is a growing market, with a global revenue of US$717.7 billion in 2023. Looking at the three major regions, the U.S., China and Europe and their global shares, China is the biggest regional market in 2023 with revenues of US$271.0 billion.
What's included?
The report covers Toys, Hobby & DIY eCommerce which contains toys and other products for infants, leisure products relating to sport and outdoor activities, musical instruments, office equipment as well as DIY, garden, and pet-related products which are sold via a digital channel, e.g., desktop computer or mobile device, to an end user. Users represent the people who bought at least one item from these product categories in the last 12 months. Well-known online shops for Toys, Hobby & DIY products are Office Depot, Argos, and Thomann.
Offline sales, sales from customer-to-customer (resale), for example on marketplaces like eBay, or from business-to-business are not included.
The market segment Toys, Hobby & DIY is split into the following sub-segments: Toys & Baby, Sports & Outdoor, Hobby & Stationary, and DIY, Garden & Pets.
Segment overview
For focus regions & countries: U.S., China, Germany, UK, France, Spain, Italy and Europe as a region:
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