Studie zum Markenwert von Banken 2015

The annual report on the world´s most valuable banking brands

Since it was first compiled in 2005 the Brand Finance Banking 500 has been the most comprehensive public table of banking brand values in the world. The study is released annually and incorporates data from banks in over 50 markets, resulting in a list of the 500 most valuable banking brands across the globe.
The brand value accorded to each brand is a summary measure of its financial strength. Each brand has also been given a brand rating, which indicates its strength, risk and future potential relative to its competitors.

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