Studie zu Innovationen in der Automobilindustrie 2014

PwC surveyed 72 automotive industry executives from 17 countries across the automotive value chain, to find out how innovation is impacting their businesses. They have found that the most successful innovators are moving their organizsational strategies towards more breakthrough innovation and broadening their focus beyond products. They're developing solid innovation strategies too. Some are already innovating to address megatrends impacting the automotive industry, like urbanisation, the shift of global wealth and demographic changes.