Studie zu Automobilmärkten in den BRIC-Ländern 2013

The Beyond BRIC markets—the rising automotive markets emerging behind the quartet of Brazil, India, Russia, and China—offer the last great growth opportunity in a world in which established markets are largely characterized by stagnation or low growth and the key stakes have already been distributed in the BRIC markets. In this report, The Boston Consulting Group presents the challenges and opportunities automotive manufacturers will face in the Beyond BRIC markets and explores the key success factors along the value chain to achieve sustainable success.