Ausblick zum Automobilmarkt bis 2020

McKinsey’s analysis tells a story that is largely optimistic and sometimes surprising. But the most important narrative thread is this: the global automotive industry is about to enter a period of wide-ranging and transformative change, as sales continue to shift and environmental regulations tighten. The lesson: companies that want to have a successful, long-term future need to get key strategic decisions right in the next decade.