Zielgruppe: Singles in den Vereinigten Staaten

Ausgewählte Insights über die Zielgruppe: Singles in den Vereinigten Staaten

• Many single households have a low annual household income
• A happy relationship has less importance to single households than to the average consumer
• 55% of single households are laggards or in the late majorty of innovation adoption
• Rising prices, inflation & cost of living and crime are issues of particular concern to single households
• Single households remember seeing ads on video streaming services less often than the average consumer

Management summary

• Key Insights

• Lebensphasen
• Geschlecht
• Bildung
• Einkommen
• Haushaltsklassifikation
• Art der Gemeinde/Stadt
• LGBTQ+

• Werte im Leben
• Interessen
• Hobbies & Freizeitaktivitäten
• Sportliche Aktivitäten
• Sportarten, die man verfolgt

• Einstellungen zu digitalen Medien
• Innovator:innen-Typologie
• Herausforderungen für das Land
• Politik

• Touchpoints für digitale Werbung
• Internetnutzung nach Gerät
• Social Media-Nutzung
• Touchpoints für nicht-digitale Werbung
• Nutzung traditioneller Medien

Demographic profile

• Age of consumers in the United States
• Gender of consumers in the United States
• Consumer’s level of education in the United States
• Share of consumers in the United States in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in the United States live
• Communities where consumers live in the United States
• LGBTQ+ status of consumers in the United States

• Most important aspects of life for consumers in the United States
• Top 10 interests of single households in the United States
• Top 10 hobbies and leisure activities of single households in the United States
• Top 10 sports activities of single households in the United States
• Top 10 sports followed by single households in the United States

• Agreement with statements in the United States
• Innovation adopter types based on statements towards innovation by consumers in the United States
• The 10 most important issues facing the United States according to single households
• Political attitudes of consumers in the United States

• Top 10 places where single households in the United States have come across digital advertising in the past 4 weeks
• Devices consumers in the United States use regularly to access the internet
• Social media activities in the United States by type
• Places where consumers in the United States have come across non-digital advertising in the past 4 weeks
• Type of media consumers in the United States have been using in the past 4 weeks