Zielgruppe: ÖPNV-Nutzer:innen in Mexiko

Ausgewählte Insights über die Zielgruppe: ÖPNV-Nutzer:innen in Mexiko

• There are public transport users throughout all income brackets
• Safety and security is an important aspect of life for 37% of public transport users
• 49% of public transport users are laggards or in the late majorty of innovation adoption
• A relatively high share of public transport users think that food & water security is an issue that needs to be addressed
• Public transport users remember seeing ads in video portals more often than the average consumer

Management summary

• Key Insights

• Lebensphasen
• Geschlecht
• Bildung
• Einkommen
• Haushaltsklassifikation
• Art der Gemeinde/Stadt
• LGBTQ+

• Werte im Leben
• Interessen
• Hobbies & Freizeitaktivitäten
• Sportliche Aktivitäten
• Sportarten, die man verfolgt

• Einstellungen zu digitalen Medien
• Innovator:innen-Typologie
• Herausforderungen für das Land
• Politik

• Touchpoints für digitale Werbung
• Internetnutzung nach Gerät
• Social Media-Nutzung
• Touchpoints für nicht-digitale Werbung
• Nutzung traditioneller Medien

Demographic profile

• Age of consumers in Mexico
• Gender of consumers in Mexico
• Consumer’s level of education in Mexico
• Share of consumers in Mexico in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Mexico live
• Communities where consumers live in Mexico
• LGBTQ+ status of consumers in Mexico

• Most important aspects of life for consumers in Mexico
• Top 10 interests of public transport users in Mexico
• Top 10 hobbies and leisure activities of public transport users in Mexico
• Top 10 sports activities of public transport users in Mexico
• Top 10 sports followed by public transport users in Mexico

• Agreement with statements in Mexico
• Innovation adopter types based on statements towards innovation by consumers in Mexico
• The 10 most important issues facing Mexico according to public transport users
• Political attitudes of consumers in Mexico

• Top 10 places where public transport users in Mexico have come across digital advertising in the past 4 weeks
• Devices consumers in Mexico use regularly to access the internet
• Social media activities in Mexico by type
• Places where consumers in Mexico have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Mexico have been using in the past 4 weeks