Zielgruppe: Eltern mit Kindern unter 14 Jahren in Italien

Ausgewählte Insights über die Zielgruppe: Eltern mit Kindern unter 14 Jahren in Italien

• Many parents with children under the age of 14 have a high annual household income
• Learning new things has less importance to parents with children under the age of 14 than to the average consumer
• 17% of parents with children under the age of 14 are innovators or early adopters of new products
• A relatively low share of parents with children under the age of 14 think that unemployment is an issue that needs to be addressed
• 32% of parents with children under the age of 14 remember seeing advertising on video streaming services

Management summary

• Key Insights

• Lebensphasen
• Geschlecht
• Bildung
• Einkommen
• Haushaltsklassifikation
• Art der Gemeinde/Stadt
• LGBTQ+

• Werte im Leben
• Interessen
• Hobbies & Freizeitaktivitäten
• Sportliche Aktivitäten
• Sportarten, die man verfolgt

• Einstellungen zu digitalen Medien
• Innovator:innen-Typologie
• Herausforderungen für das Land
• Politik

• Touchpoints für digitale Werbung
• Internetnutzung nach Gerät
• Social Media-Nutzung
• Touchpoints für nicht-digitale Werbung
• Nutzung traditioneller Medien

Demographic profile

• Age of consumers in Italy
• Gender of consumers in Italy
• Consumer’s level of education in Italy
• Share of consumers in Italy in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Italy live
• Communities where consumers live in Italy
• LGBTQ+ status of consumers in Italy

• Most important aspects of life for consumers in Italy
• Top 10 interests of parents with children under the age of 14 in Italy
• Top 10 hobbies and leisure activities of parents with children under the age of 14 in Italy
• Top 10 sports activities of parents with children under the age of 14 in Italy
• Top 10 sports followed by parents with children under the age of 14 in Italy

• Agreement with statements in Italy
• Innovation adopter types based on statements towards innovation by consumers in Italy
• The 10 most important issues facing Italy according to parents with children under the age of 14
• Political attitudes of consumers in Italy

• Top 10 places where parents with children under the age of 14 in Italy have come across digital advertising in the past 4 weeks
• Devices consumers in Italy use regularly to access the internet
• Social media activities in Italy by type
• Places where consumers in Italy have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Italy have been using in the past 4 weeks