Zielgruppe: Android-Nutzer:innen in Indien

Ausgewählte Insights über die Zielgruppe: Android-Nutzer:innen in Indien

• There are android users throughout all income brackets
• Android users value similar aspects of life as the overall consumer
• 27% of android users are innovators or early adopters of new products
• Unemployment and education are issues of particular concern to android users
• 57% of android users remember seeing advertising on social media

Management summary

• Key Insights

• Lebensphasen
• Geschlecht
• Bildung
• Einkommen
• Haushaltsklassifikation
• Art der Gemeinde/Stadt
• LGBTQ+

• Werte im Leben
• Interessen
• Hobbies & Freizeitaktivitäten
• Sportliche Aktivitäten
• Sportarten, die man verfolgt

• Einstellungen zu digitalen Medien
• Innovator:innen-Typologie
• Herausforderungen für das Land
• Politik

• Touchpoints für digitale Werbung
• Internetnutzung nach Gerät
• Social Media-Nutzung
• Touchpoints für nicht-digitale Werbung
• Nutzung traditioneller Medien

Demographic profile

• Age of consumers in India
• Gender of consumers in India
• Consumer’s level of education in India
• Share of consumers in India in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in India live
• Communities where consumers live in India
• LGBTQ+ status of consumers in India

• Most important aspects of life for consumers in India
• Top 10 interests of android users in India
• Top 10 hobbies and leisure activities of android users in India
• Top 10 sports activities of android users in India
• Top 10 sports followed by android users in India

• Agreement with statements in India
• Innovation adopter types based on statements towards innovation by consumers in India
• The 10 most important issues facing India according to android users
• Political attitudes of consumers in India

• Top 10 places where android users in India have come across digital advertising in the past 4 weeks
• Devices consumers in India use regularly to access the internet
• Social media activities in India by type
• Places where consumers in India have come across non-digital advertising in the past 4 weeks
• Type of media consumers in India have been using in the past 4 weeks