Zielgruppe: Käufer:innen regionaler Lebensmittel in Taiwan

Ausgewählte Insights zu Käufer:innen regionaler Lebensmittel in Taiwan

• Many regional food purchasers have a high annual household income
• Making their own decisions has less importance to regional food purchasers than to the average onliner
• Home and garden are relatively prevalent interests of regional food purchasers
• Regional food purchasers are more likely to have tech and computers as a hobby than the average onliner
• Regional food purchasers remember hearing ads on music portals and streaming services more often than the average onliner

Management summary

• Key Insights

• Lebensphasen
• Geschlecht
• Bildung
• Einkommen
• Haushaltsklassifikation
• Art der Gemeinde/Stadt

• Werte im Leben
• Interessen
• Hobbies & Freizeitaktivitäten

• Einstellungen zu digitalen Medien
• Herausforderungen für das Land
• Politik

• Touchpoints für digitale Werbung
• Internetnutzung nach Gerät
• Social Media-Nutzung
• Touchpoints für nicht-digitale Werbung
• Nutzung traditioneller Medien

Demographic profile

• Age of consumers in Taiwan, Province of China
• Gender of consumers in Taiwan, Province of China
• Consumer’s level of education in Taiwan, Province of China
• Share of consumers in Taiwan, Province of China in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Taiwan, Province of China live
• Communities where consumers live in Taiwan, Province of China

• Most important aspects of life for consumers in Taiwan, Province of China
• Top 10 interests of regional food purchasers in Taiwan, Province of China
• Top 10 hobbies and leisure activities of regional food purchasers in Taiwan, Province of China

• Agreement with statements in Taiwan, Province of China
• The 10 most important issues facing Taiwan, Province of China according to regional food purchasers
• Political attitudes of consumers in Taiwan, Province of China

• Top 10 places where regional food purchasers in Taiwan, Province of China have come across digital advertising in the past 4 weeks
• Devices consumers in Taiwan, Province of China use regularly to access the internet
• Social media activities in Taiwan, Province of China by type
• Places where consumers in Taiwan, Province of China have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Taiwan, Province of China have been using in the past 4 weeks