Zielgruppe: Millennials in Japan

Ausgewählte Insights zu Millennials in Japan

• 39% of Millennials have a medium annual household income
• Safety and security has less importance to Millennials than to the average onliner
• Family and parenting are relatively prevalent interests of Millennials
• Millennials are more likely to have video gaming as a hobby than the average onliner
• Millennials remember seeing ads on video streaming services more often than the average onliner

Management summary

• Key Insights

• Lebensphasen
• Geschlecht
• Bildung
• Einkommen
• Haushaltsklassifikation
• Art der Gemeinde/Stadt

• Werte im Leben
• Interessen
• Hobbies & Freizeitaktivitäten

• Einstellungen zu digitalen Medien
• Herausforderungen für das Land
• Politik

• Touchpoints für digitale Werbung
• Internetnutzung nach Gerät
• Social Media-Nutzung
• Touchpoints für nicht-digitale Werbung
• Nutzung traditioneller Medien

Demographic profile

• Age of consumers in Japan
• Gender of consumers in Japan
• Consumer’s level of education in Japan
• Share of consumers in Japan in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Japan live
• Communities where consumers live in Japan

• Most important aspects of life for consumers in Japan
• Top 10 interests of Millennials in Japan
• Top 10 hobbies and leisure activities of Millennials in Japan

• Agreement with statements in Japan
• The 10 most important issues facing Japan according to Millennials
• Political attitudes of consumers in Japan

• Top 10 places where Millennials in Japan have come across digital advertising in the past 4 weeks
• Devices consumers in Japan use regularly to access the internet
• Social media activities in Japan by type
• Places where consumers in Japan have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Japan have been using in the past 4 weeks