Zielgruppe: Nutzer:innen von Gesundheits-Apps in der Dominikanischen Republik

Management summary

• Key Insights

• Lebensphasen
• Geschlecht
• Bildung
• Einkommen
• Haushaltsklassifikation
• Art der Gemeinde/Stadt

• Werte im Leben
• Interessen
• Hobbies & Freizeitaktivitäten

• Einstellungen zu digitalen Medien
• Herausforderungen für das Land
• Politik

• Touchpoints für digitale Werbung
• Internetnutzung nach Gerät
• Social Media-Nutzung
• Touchpoints für nicht-digitale Werbung
• Nutzung traditioneller Medien

Demographic profile

• Age of consumers in the Dominican Republic
• Gender of consumers in the Dominican Republic
• Consumer’s level of education in the Dominican Republic
• Share of consumers in the Dominican Republic in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in the Dominican Republic live
• Communities where consumers live in the Dominican Republic

• Most important aspects of life for consumers in the Dominican Republic
• Top 10 interests of health app users in the Dominican Republic
• Top 10 hobbies and leisure activities of health app users in the Dominican Republic

• Agreement with statements in the Dominican Republic
• The 10 most important issues facing the Dominican Republic according to health app users
• Political attitudes of consumers in the Dominican Republic

• Top 10 places where health app users in the Dominican Republic have come across digital advertising in the past 4 weeks
• Devices consumers in the Dominican Republic use regularly to access the internet
• Social media activities in the Dominican Republic by type
• Places where consumers in the Dominican Republic have come across non-digital advertising in the past 4 weeks
• Type of media consumers in the Dominican Republic have been using in the past 4 weeks