Zielgruppe: Von Influencern beeinflusste Konsument:innen in Hongkong

Management summary

• Key Insights

• Lebensphasen
• Geschlecht
• Bildung
• Einkommen
• Haushaltsklassifikation
• Art der Gemeinde/Stadt

• Werte im Leben
• Interessen
• Hobbies & Freizeitaktivitäten

• Einstellungen zu digitalen Medien
• Herausforderungen für das Land
• Politik

• Touchpoints für digitale Werbung
• Internetnutzung nach Gerät
• Social Media-Nutzung
• Touchpoints für nicht-digitale Werbung
• Nutzung traditioneller Medien

Demographic profile

• Age of consumers in Hong Kong
• Gender of consumers in Hong Kong
• Consumer’s level of education in Hong Kong
• Share of consumers in Hong Kong in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Hong Kong live
• Communities where consumers live in Hong Kong

• Most important aspects of life for consumers in Hong Kong
• Top 10 interests of consumers driven by influencer marketing in Hong Kong
• Top 10 hobbies and leisure activities of consumers driven by influencer marketing in Hong Kong

• Agreement with statements in Hong Kong
• The 10 most important issues facing Hong Kong according to consumers driven by influencer marketing
• Political attitudes of consumers in Hong Kong

• Top 10 places where consumers driven by influencer marketing in Hong Kong have come across digital advertising in the past 4 weeks
• Devices consumers in Hong Kong use regularly to access the internet
• Social media activities in Hong Kong by type
• Places where consumers in Hong Kong have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Hong Kong have been using in the past 4 weeks