Zielgruppe: Videospiel-Streamer:innen in Kanada

Ausgewählte Insights zu Zielgruppe: Videospiel-Streamer:innen in Kanada

• Many video game streaming broadcasters have a high annual household income
• Success and career advancement are relatively important to video game streaming broadcasters
• 48% of video game streaming broadcasters are in the early majority of innovation adopter types
• A relatively low share of video game streaming broadcasters think that rising prices, inflation & cost of living are issues that need to be addressed
• Video game streaming broadcasters remember seeing ads on blogs and forums more often than the average onliner

Management summary

• Key Insights

• Lebensphasen
• Geschlecht
• Bildung
• Einkommen
• Haushaltsklassifikation
• Art der Gemeinde/Stadt
• LGBTQ+

• Werte im Leben
• Interessen
• Hobbies & Freizeitaktivitäten
• Sportliche Aktivitäten
• Sportarten, die man verfolgt

• Einstellungen zu digitalen Medien
• Innovator:innen-Typologie
• Herausforderungen für das Land
• Politik

• Touchpoints für digitale Werbung
• Internetnutzung nach Gerät
• Social Media-Nutzung
• Touchpoints für nicht-digitale Werbung
• Nutzung traditioneller Medien

Demographic profile

• Age of consumers in Canada
• Gender of consumers in Canada
• Consumer’s level of education in Canada
• Share of consumers in Canada in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Canada live
• Communities where consumers live in Canada
• LGBTQ+ status of consumers in Canada

• Most important aspects of life for consumers in Canada
• Top 10 interests of Videospiel-Streamer:innen in Canada
• Top 10 hobbies and leisure activities of Videospiel-Streamer:innen in Canada
• Top 10 sports activities of Videospiel-Streamer:innen in Canada
• Top 10 sports followed by Videospiel-Streamer:innen in Canada

• Agreement with statements in Canada
• Innovation adopter types based on statements towards innovation by consumers in Canada
• The 10 most important issues facing Canada according to Videospiel-Streamer:innen
• Political attitudes of consumers in Canada

• Top 10 places where Videospiel-Streamer:innen in Canada have come across digital advertising in the past 4 weeks
• Devices consumers in Canada use regularly to access the internet
• Social media activities in Canada by type
• Places where consumers in Canada have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Canada have been using in the past 4 weeks