Zielgruppe: Immobilieneigentümer:innen im Vereinigten Königreich

Ausgewählte Insights über die Zielgruppe: Immobilieneigentümer:innen im Vereinigten Königreich

• Many real estate owners have a high annual household income
• Learning new things has less importance to real estate owners than to the average consumer
• 20% of real estate owners are innovators or early adopters of new products
• A relatively high share of real estate owners think that health & social security are issues that need to be addressed
• Real estate owners remember seeing ads on websites and apps of brands and products more often than the average consumer

Management summary

• Key Insights

• Lebensphasen
• Geschlecht
• Bildung
• Einkommen
• Haushaltsklassifikation
• Art der Gemeinde/Stadt
• LGBTQ+

• Werte im Leben
• Interessen
• Hobbies & Freizeitaktivitäten
• Sportliche Aktivitäten
• Sportarten, die man verfolgt

• Einstellungen zu digitalen Medien
• Innovator:innen-Typologie
• Herausforderungen für das Land
• Politik

• Touchpoints für digitale Werbung
• Internetnutzung nach Gerät
• Social Media-Nutzung
• Touchpoints für nicht-digitale Werbung
• Nutzung traditioneller Medien

Demographic profile

• Age of consumers in the United Kingdom
• Gender of consumers in the United Kingdom
• Consumer’s level of education in the United Kingdom
• Share of consumers in the United Kingdom in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in the United Kingdom live
• Communities where consumers live in the United Kingdom
• LGBTQ+ status of consumers in the United Kingdom

• Most important aspects of life for consumers in the United Kingdom
• Top 10 interests of real estate owners in the United Kingdom
• Top 10 hobbies and leisure activities of real estate owners in the United Kingdom
• Top 10 sports activities of real estate owners in the United Kingdom
• Top 10 sports followed by real estate owners in the United Kingdom

• Agreement with statements in the United Kingdom
• Innovation adopter types based on statements towards innovation by consumers in the United Kingdom
• The 10 most important issues facing the United Kingdom according to real estate owners
• Political attitudes of consumers in the United Kingdom

• Top 10 places where real estate owners in the United Kingdom have come across digital advertising in the past 4 weeks
• Devices consumers in the United Kingdom use regularly to access the internet
• Social media activities in the United Kingdom by type
• Places where consumers in the United Kingdom have come across non-digital advertising in the past 4 weeks
• Type of media consumers in the United Kingdom have been using in the past 4 weeks