Zielgruppe: Golfer:innen in Schweden

Ausgewählte Insights über die Zielgruppe: Golfer:innen in Schweden

• Golfers typically have a high annual household income
• Making their own decisions has less importance to golfers than to the average consumer
• 26% of golfers are innovators or early adopters of new products
• A relatively high share of golfers think that defense & foreign affairs are issues that need to be addressed
• Golfers remember seeing ads on websites and apps of brands and products more often than the average consumer

Management summary

• Key Insights

• Lebensphasen
• Geschlecht
• Bildung
• Einkommen
• Haushaltsklassifikation
• Art der Gemeinde/Stadt
• LGBTQ+

• Werte im Leben
• Interessen
• Hobbies & Freizeitaktivitäten
• Sportliche Aktivitäten
• Sportarten, die man verfolgt

• Einstellungen zu digitalen Medien
• Innovator:innen-Typologie
• Herausforderungen für das Land
• Politik

• Touchpoints für digitale Werbung
• Internetnutzung nach Gerät
• Social Media-Nutzung
• Touchpoints für nicht-digitale Werbung
• Nutzung traditioneller Medien

Demographic profile

• Age of consumers in Sweden
• Gender of consumers in Sweden
• Consumer’s level of education in Sweden
• Share of consumers in Sweden in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Sweden live
• Communities where consumers live in Sweden
• LGBTQ+ status of consumers in Sweden

• Most important aspects of life for consumers in Sweden
• Top 10 interests of golfers in Sweden
• Top 10 hobbies and leisure activities of golfers in Sweden
• Top 10 sports activities of golfers in Sweden
• Top 10 sports followed by golfers in Sweden

• Agreement with statements in Sweden
• Innovation adopter types based on statements towards innovation by consumers in Sweden
• The 10 most important issues facing Sweden according to golfers
• Political attitudes of consumers in Sweden

• Top 10 places where golfers in Sweden have come across digital advertising in the past 4 weeks
• Devices consumers in Sweden use regularly to access the internet
• Social media activities in Sweden by type
• Places where consumers in Sweden have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Sweden have been using in the past 4 weeks