Zielgruppe: Von Influencern beeinflusste Konsument:innen in Spanien

Ausgewählte Insights über die Zielgruppe: Von Influencern beeinflusste Konsument:innen in Spanien

• 36% of consumers driven by influencer marketing have a medium annual household income
• Being successful has more importance to consumers driven by influencer marketing than to the average consumer
• 20% of consumers driven by influencer marketing are innovators or early adopters of new products
• 60% of consumers driven by influencer marketing think that unemployment is an issue that needs to be addressed
• Consumers driven by influencer marketing remember seeing ads on video streaming services more often than the average consumer

Management summary

• Key Insights

• Lebensphasen
• Geschlecht
• Bildung
• Einkommen
• Haushaltsklassifikation
• Art der Gemeinde/Stadt
• LGBTQ+

• Werte im Leben
• Interessen
• Hobbies & Freizeitaktivitäten
• Sportliche Aktivitäten
• Sportarten, die man verfolgt

• Einstellungen zu digitalen Medien
• Innovator:innen-Typologie
• Herausforderungen für das Land
• Politik

• Touchpoints für digitale Werbung
• Internetnutzung nach Gerät
• Social Media-Nutzung
• Touchpoints für nicht-digitale Werbung
• Nutzung traditioneller Medien

Demographic profile

• Age of consumers in Spain
• Gender of consumers in Spain
• Consumer’s level of education in Spain
• Share of consumers in Spain in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Spain live
• Communities where consumers live in Spain
• LGBTQ+ status of consumers in Spain

• Most important aspects of life for consumers in Spain
• Top 10 interests of consumers driven by influencer marketing in Spain
• Top 10 hobbies and leisure activities of consumers driven by influencer marketing in Spain
• Top 10 sports activities of consumers driven by influencer marketing in Spain
• Top 10 sports followed by consumers driven by influencer marketing in Spain

• Agreement with statements in Spain
• Innovation adopter types based on statements towards innovation by consumers in Spain
• The 10 most important issues facing Spain according to consumers driven by influencer marketing
• Political attitudes of consumers in Spain

• Top 10 places where consumers driven by influencer marketing in Spain have come across digital advertising in the past 4 weeks
• Devices consumers in Spain use regularly to access the internet
• Social media activities in Spain by type
• Places where consumers in Spain have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Spain have been using in the past 4 weeks