Zielgruppe: American Football-Fans in Deutschland

Ausgewählte Insights über die Zielgruppe: American Football-Fans in Deutschland

• Many American football fans have a high annual household income
• Safety has less importance to American football fans than to the average consumer
• 21% of American football fans are innovators or early adopters of new products
• A relatively high share of American football fans think that climate change is an issue that needs to be addressed
• American football fans remember seeing ads on video streaming services more often than the average consumer

Management summary

• Key Insights

• Lebensphasen
• Geschlecht
• Bildung
• Einkommen
• Haushaltsklassifikation
• Art der Gemeinde/Stadt
• LGBTQ+

• Werte im Leben
• Interessen
• Hobbies & Freizeitaktivitäten
• Sportliche Aktivitäten
• Sportarten, die man verfolgt

• Einstellungen zu digitalen Medien
• Innovator:innen-Typologie
• Herausforderungen für das Land
• Politik

• Touchpoints für digitale Werbung
• Internetnutzung nach Gerät
• Social Media-Nutzung
• Touchpoints für nicht-digitale Werbung
• Nutzung traditioneller Medien

Demographic profile

• Age of consumers in Germany
• Gender of consumers in Germany
• Consumer’s level of education in Germany
• Share of consumers in Germany in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Germany live
• Communities where consumers live in Germany
• LGBTQ+ status of consumers in Germany

• Most important aspects of life for consumers in Germany
• Top 10 interests of american football fans in Germany
• Top 10 hobbies and leisure activities of american football fans in Germany
• Top 10 sports activities of american football fans in Germany
• Top 10 sports followed by american football fans in Germany

• Agreement with statements in Germany
• Innovation adopter types based on statements towards innovation by consumers in Germany
• The 10 most important issues facing Germany according to american football fans
• Political attitudes of consumers in Germany

• Top 10 places where american football fans in Germany have come across digital advertising in the past 4 weeks
• Devices consumers in Germany use regularly to access the internet
• Social media activities in Germany by type
• Places where consumers in Germany have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Germany have been using in the past 4 weeks