Tageszeitungen: Yangtse Evening Post-Leser:innen in China

Selected insights on daily newspapers: Yangtse Evening Post readers in China

• Yangtse Evening Post is more popular among Millennials than other daily newspapers
• Compared to other daily newspapers, Yangtse Evening Post has a relatively high share of male readers
• Yangtse Evening Post has a larger share of readers with a medium household income than other daily newspapers
• Yangtse Evening Post readers are more likely to live in cities with over 1 million inhabitants than readers of daily newspapers in general
• Learning new things is less important to Yangtse Evening Post readers than to other readers of daily newspapers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors