Online-Dating: Tinder-Nutzer:innen in Deutschland

Selected insights on online dating: Tinder users in Germany

• Tinder is more popular among Generation Z than other online dating services
• Similar to other online dating services, Tinder has a high share of male users
• Tinder has a smaller share of users with a high income than other online dating services
• Tinder users are more likely to live in small towns than online dating users in general
• Being successful is more important to Tinder users than to other online dating users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors