Reisen und Tourismus in Deutschland 2022

Consumer Insights Datentabelle

Durch die zentrale Lage Deutschlands sind viele Reiseziele innerhalb Europas gut zu erreichen, aber auch innerhalb Deutschlands gibt es eine Vielzahl an beliebten Reisezielen. Dazu gehören zum Beispiel die Nord- und Ostsee, Gebirge wie der Harz und die Alpen oder die zahlreichen Weinanbaugebiete in Deutschland.

In der Statista Studie "Reisen und Tourismus" erhalten Sie einen Überblick über die Reisegewohnheiten deutscher Konsument:innen. Es werden In- und Auslandsreisen sowie Privat- und Geschäftsreisen betrachtet. Außerdem bietet die Studie einen Überblick zu Reisezielen, Reisedauer und Reisegrund- & art. Zudem werden die Einstellungen deutscher Konsument:innen gegenüber dem Reisen betrachtet und ein Blick auf nachhaltiges Reisen geworfen.

Der Tabellenband zur Umfrage enthält die vollständigen Tabellen zur Studie inklusive Kopfgruppen.

Anmerkung: Der Report ist nur in englischer Sprache verfügbar.

BeschreibungInhalt

Themen der Umfrage

Reiseverhalten
Reisebuchungen
Customer journey
Auswirkungen von Covid-19
Nachhaltiges Reisen
Flüge & Flughäfen
Fluggesellschaften
Züge & Bahnhöfe
Kreuzfahrten
Reiseversicherung
Sorgen & Erwägungen
Soziodemographie

Studiendesign

Methode: Online-Umfrage
Studienname: Reisen & Tourismus in Deutschland
Region: Deutschland
Anzahl der Befragten: 2149
Alter: 18 Jahre und älter
Stichprobe: ansässige Internetnutzer:innen, die in den letzten 2 Jahren gereist sind oder planen in den nächsten 12 Monaten zu reisen
Erhebungszeitraum: 16. Februar bis 21. Februar 2022

Kopfgruppen

Geschlecht
Alter
Einkommen (in €) - Deutschland

Travel behavior

Which of the following statements regarding traveling apply to you? (multiple)
When traveling in the future, which of the following would you be interested in? (multiple)
Have you been on a trip (spent at least one night away from home) in the past 2 years or do you plan to take a trip in the next 12 months? Please also include business trips. (single)
With whom do you usually (i.e. before COVID-19 pandemic) travel? (multiple)
In which months do you usually travel? (multiple)
How many trip(s) have you gone on in the past 2 years? Please also include short trips (e.g., weekend trips) and business trips. (single)
How many trip(s) have you gone on in the past 2 years? Please also include short trips (e.g., weekend trips) and business trips. (single)
How many trip(s) have you gone on in the past 2 years? Please also include short trips (e.g., weekend trips) and business trips. (single)
What was the purpose of your trips in the past 2 years? (multiple)
Thinking of all the trips that you have taken in the past 2 years: What length of trip(s) did you go on in the past 2 years? (multiple)
What kinds of trips have you been on in the past 2 years? (multiple)
Which means of transport have you used to get to your travel destination in the past 2 years? (multiple)
With whom did you travel in the past 2 years? (multiple)
Which of the following kinds of trips would you consider for your trips in the next 12 months? (multiple)
Recode based on number of planned international and domestic trips (next 12 months). (single)
How many international trips have you planned in the next 12 months? Please also include short trips (e.g., weekend trips). (single)
How many domestic trips have you planned in the next 12 months? Please also include short trips (e.g., weekend trips). (single)
What will be the purpose of the trip(s) that you are planning in the next 12 months? (multiple)
What are your reasons for not traveling in the next 12 months? (multiple)
What length of trip(s) will you go on in the next 12 months? (multiple)
With whom will you travel in the next 12 months? (multiple)
Which of the following statements about travel do you agree with? (multiple)
Which aspects are important to you when you choose your travel destinations? (multiple)
In general, what are the reasons you go on domestic vacations? (multiple)
What other reasons made you decide to travel domestically in the past 2 years or the next 12 months? (multiple)
In general, what are the reasons you go on vacation internationally? (multiple)
What other reasons made you decide to travel internationally in the past 2 years or the next 12 months? (multiple)
Which of the following statements about business travel do you agree with? (multiple)
How many business trips have you taken in the past 2 years? Please only include trips where there was an overnight (or longer) stay. (single)
What was the purpose of your business trip(s) in the past 2 years? Please only include trips where there was an overnight (or longer) stay. (multiple)
How many business trips do you expect to make over the next 12 months? Please only include trips where there will be an overnight (or longer) stay. (single)
What will be the purpose of your business trip(s) in the next 12 months? Please only include trips where there will be an overnight (or longer) stay. (multiple)
Which travel destinations have you visited in the past 2 years? (multiple)
Which of these countries in Africa have you visited in the past 2 years? (multiple)
Which of these countries in Asia have you visited in the past 2 years? (multiple)
Which of these countries in Australia and Oceania have you visited in the past 2 years? (multiple)
Which of these countries in Europe have you visited in the past 2 years? (multiple)
Which of these countries in Central and/or South America have you visited in the past 2 years? (multiple)
Which of these countries in North America have you visited in the past 2 years? (multiple)
Which states within your own country have you visited in the past 2 years? (multiple)
Which of the following destinations do you plan to visit in the next 12 months? (multiple)
Which of these countries in Africa do you plan to visit in the next 12 months? (multiple)
Which of these countries in Asia do you plan to visit in the next 12 months? (multiple)
Which of these countries in Australia and Oceania do you plan to visit in the next 12 months? (multiple)
Which of these countries in Europe do you plan to visit in the next 12 months? (multiple)
Which of these countries in Central and/or South America do you plan to visit in the next 12 months? (multiple)
Which of these countries in North America do you plan to visit in the next 12 months? (multiple)
Which states within your own country do you plan to visit in the next 12 months? (multiple)
How much are you approximately budgeting for you and, where applicable, your family for vacations in the next 12 months? (single)
What are you willing to pay or pay a premium for on trips? (multiple)
Which sporting activities do you at least occasionally engage in on vacation? (multiple)
Which activities do you at least occasionally engage in on vacation? (multiple)

Travel bookings

How do you book your trips? (multiple)
How have you booked your travel / trips / vacations in the past 2 years? (multiple)
How do you plan to book your travel / trips / vacations in the next 12 months? (multiple)
How do you prefer booking your travel / trips / vacations? (single)
How many times in the past 2 years have you been to a travel agency for information regarding a vacation trip? (single)
How many times in the past 2 years have you booked a vacation trip with a travel agency? (single)
Why do you go to a travel agency to plan/book your trip? (multiple)
What are the reasons you choose to book your vacation or trips online? (multiple)
Which tour operators (online or offline) do you know, even if only by name? (multiple)
With which tour operators (online or offline) have you made bookings in the past 2 years? (Include all types of booking, flights, accommodation, package etc.) (multiple)
Which tour operators (online or offline) do you plan to use in the next 12 months? (Include all types of booking, flights, accommodation, package etc.) (multiple)
According to which criteria do you choose a tour operator? (multiple)
Which kinds of accommodation have you booked in the past 2 years? (multiple)
Which kinds of accommodation are you planning to book for your trip(s) in the next 12 months? (multiple)
Which of the following aspects are important to you when choosing accommodations? (multiple)
When you use an online booking site for accommodation, what aspects are important to you? (multiple)
Which of the following online accommodation booking sites do you know, even if only by name? (multiple)
Which of the following online accommodation booking sites have you used for accommodation bookings in the past 2 years? (multiple)
Which of the following online accommodation booking sites have you used for accommodation bookings for your trips in the next 12 months? (multiple)
Which of the following statements about smartphones and travel do you agree with? (multiple)
What do you use your smartphone for on trips? (multiple)
Which of the following have you booked in the past 2 years? (multiple)

Customer journey

Where do you find inspiration for travel destinations? (multiple)
Where do you collect specific information for your vacation planning? (multiple)
On average, in the past 2 years, when did you book your flight(s) when going on a trip(s)? (single)
Where do you book additional travel services such as guided tours, cultural offers, or wellness treatments? (multiple)
On average, when did you book the accommodation for your domestic vacation or trip in the past 2 years? (single)
On average, in the past 2 years, when did you decide on the destination of your domestic trip? (single)
On average, in the past 2 years, when did you decide on how you will get to your domestic destination? (e.g., by car, train, plane) (single)
On average, when did you book the accommodation for your vacation or trip abroad in the past 2 years? (single)
On average, in the past 2 years, when did you decide on the destination of your trip abroad? (single)
On average, in the past 2 years, when did you decide on how you will get to your travel destination abroad? (e.g., by car, train, plane) (single)

Covid-19 impact

How much has the threat of COVID-19 impacted your behavior towards travel? (single)
What exactly about your behavior has changed due to COVID-19 when traveling? (multiple)
In your opinion, what are the worst aspects of traveling during COVID-19? (multiple)
Compared to before the pandemic, how has COVID-19 affected your travel or vacation plans? I have ... (multiple)
Did you change plans from an international trip to a domestic one directly because of COVID-19? (single)
While we are in the COVID-19 pandemic, what measures would make you feel safe traveling? (multiple)
Thinking about the future, do you think the pandemic has permanently changed the way you will travel compared to before? (single)
In the future, do you think you will spend more or less time traveling / on trips / on vacations compared to before the pandemic? (single)
In the future, do you think you will spend more or less money on traveling / trips / vacations compared to before the pandemic? (single)
In regard to COVID-19 travel, what should travel suppliers and policy makers do better? (multiple)

Sustainable travel

Which of these statements about sustainability and travel do you agree with? (multiple)
Which of the following aspects of a sustainable travel are important to you? (multiple)
Has the threat of climate change had an impact on your behavior when traveling? (single)
What exactly about your behavior has changed because of the threat of climate change? (multiple)
Have you changed plans from going on an international trip to a domestic one primarily for sustainable / environmental reasons? (single)
In regard to sustainable travel, what should travel suppliers and policy makers do better? (multiple)
Which providers of sustainable travel do you know at least by name? (multiple)
How likely is it that you will book your trips with a provider of sustainable travel in the future? (single)
Are you willing to pay extra for a sustainable travel provider? (single)
Have you paid extra for sustainable travel in the past 2 years (e.g. carbon neutral surcharge)? (single)

Flights & airports

Which of these statements about flying do you agree with? (multiple)
How many times in the past 2 years have you traveled by plane for private reasons? Please count outward and return journey as one flight. (single)
How many times in the past 2 years have you traveled by plane for business purposes? Please count outward and return journey as one flight. (single)
How many of your flights in the past 2 years have been long-distance flights, i.e., longer than 6 hours? Please count outward and return journeys as one flight. (single)
Do you plan to fly in the next 12 months? (single)
How many times in the next 12 months are you planning to travel by plane for private reasons? Please count outward and return journey as one flight. (single)
How many times in the next 12 months are you planning to travel by plane for business purposes? Please count outward and return journey as one flight. (single)
How many of your flights in the next 12 months will be long-distance flights, i.e., longer than 6 hours? Please count outward and return journeys as one flight. (single)
Have you bought any goods aboard a flight in the past 2 years? (single)
What have you bought aboard a flight over the past 2 years? (multiple)
From which airport have you departed in the past 2 years? (multiple)
How often have you bought goods in a duty-free shop over the past 2 years? (single)
What goods have you bought in duty-free shops over the past 2 years? (multiple)

Airlines

Which of the following airlines have you flown with in the past 2 years? (multiple)
Which of the following airlines do you perceive as having a positive image? (multiple)
On which additional services have you spent money on a flight in the past 2 years? (multiple)

Trains and railway stations

Which of the following statements about trains and railway stations do you agree with? (multiple)
Why have you been at a train station in the past 2 years? Please do not take into account subway stations. (multiple)
Excluding vacation or commuting purposes, on how many of your visits did you take the train? (single)
What do you find particularly important in a train station? (multiple)
What do you find particularly important on a train? (multiple)
Please think about the vacation or business trips you have been on in the past 2 years. For how many journeys did you take the train (e.g., for at least part of the journey there and/or back)? (single)
Please think about the vacation or business trips you have been on in the past 2 years. For how many journeys did you take the long-distance train (e.g., for at least part of the journey there and/or back)? (single)
Please think about the vacation or business trips you have been on in the past 2 years. For how many journeys did you take the short-distance train (e.g., for at least part of the journey there and/or back)? (single)
What have you bought at train stations in the past 2 years? (multiple)

Cruises

Which statements about cruises do you agree with? (multiple)
Which type of cruise do you find particularly interesting? (multiple)
Which cruise destinations do you find particularly interesting? (multiple)
Have you gone on a cruise in the past 2 years? (single)
Which type of cruise have you been on in the past 2 years? (multiple)
Are you planning to go on a cruise in the next 12 months? (single)
Which of the following cruise operators do you know, even if only by name? (multiple)
Which of the following cruise operators have you used in the past 2 years? (multiple)
Which of the following cruise operators would be an option for you in next 12 months? (multiple)

Travel insurance

Which travel insurances do you consider useful? (multiple)
Where do you usually find information about travel insurances? (multiple)
Do you usually take out the following travel insurances? (single) / Cancellation insurance
Do you usually take out the following travel insurances? (single) / Travel health insurance
Do you usually take out the following travel insurances? (single) / Travel liability insurance
Do you usually take out the following travel insurances? (single) / Repatriation insurance
Do you usually take out the following travel insurances? (single) / Trip interruption insurance
Do you usually take out the following travel insurances? (single) / Baggage insurance
For which of the following vacation trips have you taken out additional travel insurances in the past 2 years? (multiple)
Which travel insurance providers do you know, even if only by name? (multiple)
Which providers have you taken out a travel insurance from in the past 2 years? (multiple)

Worries & considerations

Which worries do you have about going on a trip? (multiple)
Has the threat of terrorist attacks had an impact on your behavior when traveling in the past 2 years? (single)
What exactly about your behavior has changed because of the threat of terrorist attacks? (multiple)
How much does the current refugee situation in Europe affect your vacation plans? (single)

Characteristics & demographics

What is your gender? (single)
How old are you? (single)
How old are you? (single)
How old are you? (single)
How old are you? (single)
What is your marital status? (single)
Do you consider yourself part of the LGBTQ+ community? (single)
What is your gender identity? (single)
Which of the following best describes you? (single)
Which of the following best describes you? (single)
Where do you currently live? (single)
Recode based on Region (detailed) (single)
Recode based on Education (single)
What is the highest level of education you have completed? (single)
Which of the following categories best describes your current employment status? (single)
Recode based on Employment status (single)
Where do you currently work from on a regular basis? (multiple)
If you add up everything: About how high is the annual gross income that your total household disposes of, before tax and contributions? (single)
Recode based on Annual household income (detailed) (single)
How would you evaluate your personal economic situation? (single)
How big is the town you live in? (single)
Recode based on Community size (detailed) (single)
In what type of community do you live? (single)
What is your current living situation (main residence)? (single)
How many people – including yourself and all children – permanently live in your household? (single)
How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not? (single)
Typology based on Household size and Children under 14 years of age in household (single)
Who do you currently live with? (multiple)
Recode based on Household constellation (single)
Recode based on Household constellation (single)
What topics are you interested personally in? Please think of topics that you read about or watch / listen to. (multiple)
What are your personal hobbies and activities? (multiple)
Out of the following list, which are the 3 most important aspects to you in life? Please choose exactly 3. (multiple)

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Reisen und Tourismus in Deutschland 2022

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