Essen und Ernährung in Deutschland 2024

Themen der Umfrage

• Persönliche Information
• Essverhalten
• Ernährung, Diäten, Nahrungsergänzungsmittel
• Kochen
• Lebensmittelarten
• Alternative & pflanzliche Lebensmittel
• Fertiggerichte
• Einkäufe & Lebensmittel
• Essensliferungen
• Soziodemographie

• Methode: Online-Umfrage
• Studienname: Consumer Insights Essen & Ernährung in Deutschland
• Region: Deutschland
• Anzahl der Befragten: 1050
• Alter: 18 bis 74 Jahre
• Stichprobe: ansässige Internetnutzer:innen
• Erhebungszeitraum: 20. September 2024 bis 30. September 2024

• Geschlecht
• Alter
• Einkommen - Deutschland

Personal Information

• Who is responsible for purchasing everyday goods for your household? (single-pick)
• Who is responsible for cooking in your household? (single-pick)
• How often do you do sports? (single-pick)
• How satisfied are you personally with your health? (single-pick)
• How satisfied are you personally with your eating habits? (single-pick)
• How satisfied are you personally with your physical appearance? (single-pick)
• How tall are you? (single-pick)
• How much do you weigh? (single-pick)

• How often do you eat the following meals on weekdays (Mon-Fri)? (multi-pick)
• Who are you usually having your meal with on weekdays (Mon-Fri)? (multi-pick)
• How often do you eat … on the weekend? (multi-pick)
• And who are you usually having this meal with on the weekend? (multi-pick)
• Which of the following options do you prefer for the respective meals? (multi-pick)
• What factors motivate your choice of where to eat or pick up food from? (multi-pick)
• What are your favorite types of cuisine? Please choose up to three answers. (multi-pick)

• Do you follow one or more of the following nutrition rules? (multi-pick)
• Are you trying to avoid any of the following ingredients? (multi-pick)
• Why do you follow a certain diet or avoid certain ingredients? (multi-pick)
• Do you have any food allergies or intolerances? (single-pick)
• Would you like to change anything about your nutrition? (multi-pick)
• Which types of supplements do you personally take? (multi-pick)
• Do you personally take any food supplements like proteins, vitamins, or minerals on a regular basis? (single-pick)
• Why do you take food supplements? (multi-pick)
• Which of the following supplements have you bought for your household in the past 3 months? (multi-pick)
• Which of the following supplement brands have you bought in the past 3 months? (multi-pick)
• What types of functional food categories do you consume? (single-pick)
• What types of functional drinks do you consume? (single-pick)

• The following statements are about your cooking behavior: Which of the following statements do you agree with? (multi-pick)
• When preparing something to eat at home, what is important to you? (multi-pick)
• How many days a week do you prepare/cook meals at home? (single-pick)
• Which of these kitchen appliances do you regularly use in your kitchen? (multi-pick)
• If you must choose between either, how would you describe the cooking in your household? (single-pick)

• Which of the following do you personally eat? (multi-pick)
• What kind of snacks do you eat regularly? (multi-pick)
• Which of the following snacks do you purchase for your household on a regular basis? (multi-pick)
• Which of these brands of salty snacks have you bought during the past 3 months? (multi-pick)
• Which of these brands of chocolate have you bought during the past 3 months? (multi-pick)
• Which of these brands of ice cream have you bought during the past 3 months? (multi-pick)

• Which of the following statements about plant-based nutrition do you agree with? (multi-pick)
• Which attitudes about Plant-based diets do you agree with? Plant-based diets are… (single-pick)
• Which of the following plant-based alternatives to animal-based products have you consumed in the past 3 months? (multi-pick)
• What are reasons for you to turn to plant-based products? (multi-pick)
• What do you see as reasons not to consume plant-based products? (multi-pick)
• What kind of non-dairy milk alternative have you consumed in the past 3 months? (multi-pick)
• From which of the following brands have you purchased non-dairy milk alternatives in the past 3 months? (multi-pick)
• When it comes to replacing meat / meat products plant-based, which base do you prefer? (multi-pick)
• From which of the following brands have you purchased plant-based meat / meat product alternatives in the past 3 months? (multi-pick)
• Would you consider eating cultured meat if it were available on the market? (single-pick)
• Would you consider eating insects? (single-pick)

• Which of the following convenience food products do you personally eat on a regular basis? (multi-pick)
• What do you think are good reasons for convenience food products? (multi-pick)
• And what are reasons against convenience food products? (multi-pick)
• Do you prefer to prepare self-made meals, or do you prefer to prepare convenience food products / ready-made meals? (single-pick)
• Do you prefer to consume self-made meals, or do you prefer to consume convenience food products / ready-made meals? (single-pick)
• Which of the following convenience food products have you purchased for your household in the past 3 months? (multi-pick)
• Which of the following brands of frozen convenience food have you purchased for your household in the past 3 months? (multi-pick)

• Which of these statements about your food purchases do you agree with? (multi-pick)
• Out of the following, which are the most important aspects when choosing your food? (multi-pick)
• In which of these stores do you regularly buy your food? (multi-pick)
• How often do you do your grocery shopping? (single-pick)
• On which day(s) do you usually do your grocery shopping? (multi-pick)
• In which of these stores have you bought during the past 3 months? (multi-pick)
• In which of these food categories do you buy organic products? (multi-pick)
• Do you rather buy organic or conventional food products? (single-pick)
• Which of these organic food brands have you bought in the past 3 months? (multi-pick)
• Which of these food categories do you buy partly or exclusively as a private label? (multi-pick)
• How would you rate private labels compared to conventional brands, based on the following criteria? Private labels are … than conventional brands. (multi-pick)
• Which of the following food categories do you purchase for your household on a regular basis? (multi-pick)
• For which of these products is a low price of particular importance to you? (multi-pick)
• For which of these food categories do you buy premium or quality products? (multi-pick)
• Which of these brands of cereal have you bought in the past 4 weeks? (multi-pick)
• Which of these brands of yogurt have you bought in the past 4 weeks? (multi-pick)

• Which of the following statements about food/grocery deliveries do you agree with? (multi-pick)
• Which of the following delivery services have you used in the past 12 months? (multi-pick)
• Thinking of the past 12 months, how often did you have food from restaurants delivered to your home? (single-pick)
• How often did you have meal kits delivered to your home in the past 12 months? (single-pick)
• Which of the following meal-kit providers did you use in the past 12 months? (multi-pick)
• How often did you have groceries delivered to your home in the past 12 months? (single-pick)
• How often did you have beverages delivered to your home in the past 12 months? (single-pick)
• What are reasons for you to order grocery and beverages online and have them delivered instead of shopping offline? (multi-pick)
• Which of the following grocery and beverage delivery services did you use in the past 12 month? (multi-pick)

• What is your gender? (single-pick)
• How old are you? (single-pick)
• What is your marital status? (single-pick)
• Do you consider yourself part of the LGBTQ+ community? (single-pick)
• What is your gender identity? (single-pick)
• Which of the following best describes you? (single-pick)
• Where do you currently live? (single-pick)
• Recode based on "Where do you currently live?" (single-pick)
• Which of the following categories best describes your current employment status? (single-pick)
• Recode based on "Which of the following categories best describes your current employment status?" (single-pick)
• What is the highest level of education you have completed? (single-pick)
• About how high is the annual gross income that your total household has at its disposal, before tax and contributions? (single-pick)
• How many people – including yourself and all children – permanently live in your household? (single-pick)
• How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not? (single-pick)
• How old are the children and teenagers under 14 years of age who permanently live in your household, no matter if they are your biological children or not? (multi-pick)
• Typology based on "How many people – including yourself and all children – permanently live in your household?" and "How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?" (single-pick)
• Who do you currently live with? (multi-pick)
• Recoded based on: "Household members" and "Household size" (single-pick)
• How big is the town you live in? (single-pick)
• In what type of community do you live? (single-pick)
• What is your current living situation (main residence)? (single-pick)
• Out of the following list, which are the 3 most important aspects to you in life? (multi-pick)
• Many people use the terms 'left' and 'right' when they want to describe political views. Where would you place yourself on a scale from left to right? (single-pick)