OTC & Pharma 2023

Themen der Umfrage

• Umfragedetails
• Persönliche Informationen
• Einstellungen & Sorgen
• Medizinisches Cannabis & CBD
• Kauf von Gesundheitsprodukten
• Krankenversicherungen
• eHealth
• Krankheiten & OTC-Medikamente
• Mittel gegen Erkältungen und Husten
• Hautprobleme
• Analgetika und Schmerzen
• Schlafstörungen
• Verdauungshilfen & Darmmittel
• Psychische Gesundheit
• Demographie

• Methode: Online-Umfrage
• Studienname: Consumer Insights OTC & Pharma in Deutschland
• Region: Deutschland
• Anzahl der Befragten: 2063
• Alter der Befragten: 18 bis 80 Jahre
• Art der Befragten: Online-Wohnbevölkerung
• Befragungszeitraum: 16. November 2023 bis 24. November 2023

• Geschlecht
• Alter (Generationen)
• Einkommen – Deutschland

Survey details

• Split topic by group

• Recode based on "Weight" and "Height" (single-pick)
• How much do you weight? (single-pick)
• How tall are you? (single-pick)
• Do you follow one or more of the following nutrition rules? (multi-pick)
• Recode based on "Do you follow one or more of the following nutrition rules?" (multi-pick)
• What are your personal hobbies and activities? (multi-pick)
• How often do you do sport? (single-pick)
• Recode based on "How often do you do sport?" (single-pick)
• How many hours do you usually sleep per night? (single-pick)
• Recode based on "How many hours do you usually sleep per night?" (single-pick)
• How much time do you spend normally in front of a digital screen, such as a smartphone, laptop, desktop or TV? Please also include working hours. (single-pick)
• Recode based on "How much time do you spend normally in front of a digital screen, such as a smartphone, laptop, desktop or TV? Please also include working hours." (single-pick)
• How satisfied or dissatisfied are you personally with your health? (single-pick)
• What would you like to change in your life to achieve a healthier lifestyle? (multi-pick)
• Which of the following things have you done in the past 12 months? (multi-pick)
• How many surgeries have you had in your life? (single-pick)
• How often have you ever undergone cosmetic treatments? (single-pick)
• Which of the following cosmetic treatments have you undergone in the past 12 months? (multi-pick)
• Have you been on sick leave for any of the following reasons in the last 12 months? (multi-pick)
• Do you suffer from any of the following chronic conditions? (multi-pick)
• Recode based on "Do you suffer from any of the following chronic conditions?" (multi-pick)
• Are you regularly taking prescribed medicine? (single-pick)
• Recode based on "Are you regularly taking prescribed medicine?" (single-pick)

• Which of these statements about your health and health-related topics do you agree with? (multi-pick)
• Which statements about the healthcare system of your country do you agree with? (multi-pick)
• How worried or not are you about the following health-related topics? (single-pick)
• Top2 (very worried & rather worried) based on Worries about health-related topics (detailed) (multi-pick)
• Which of these digital services offered by doctors have you used in the past 12 months? (multi-pick)

• Which of these statements regarding medical cannabis / CBD apply to you? (multi-pick)
• When was the last time you used medical cannabis / CBD? (single-pick)
• Recode based on "When was the last time you used medical cannabis / CBD?" (single-pick)
• Medical cannabis is offered in different forms. Which form would you prefer for intake, no matter if you have ever used it or not? (single-pick)
• Which form of medical cannabis / CBD have you used in the last 12 months? (multi-pick)
• For which of these benefits do or did you use medical cannabis / CBD? (multi-pick)

• Recode based on Retail store offline purchases by frequency, Pharmacy offline purchases by frequency, Retail store online purchases by frequency, Pharmacy online purchases by frequency (single-pick)
• Recode based on Retail store offline purchases by frequency, Pharmacy offline purchases by frequency, Retail store online purchases by frequency, (multi-pick)
• Recode based on Retail store offline purchases by frequency (single-pick)
• How often do you buy the following healthcare products in a drugstore or (food) retail stores (e.g., supermarket, hypermarket)? (single-pick)
• From which of these physical (food) retail stores or physical pharmacies have you obtained healthcare products in the past 12 months? (multi-pick)
• Recode based on Pharmacy offline purchases by frequency (single-pick)
• How often do you get the following products at a physical pharmacy (not online)? (single-pick)
• Recode based on Retail store online purchases by frequency (single-pick)
• How often do you obtain the following products in an online store, which is not an online pharmacy (e.g. Amazon)? (single-pick)
• Recode based on Pharmacy online purchases by frequency (single-pick)
• How often do you obtain the following products in an online pharmacy? (single-pick)
• From which of these online stores or online pharmacies did you obtain healthcare products in the last 12 months? (multi-pick)

• We want to understand a bit more about your opinion of health insurances: Which of these statements about health insurances do you agree with? (multi-pick)
• Which of these types of health insurance do you currently have? (multi-pick)
• How did you find out about the provider of your private healthcare insurance? (multi-pick)
• What services are included in your private insurance? (multi-pick)
• Which of these digital services would you use if they were available? (multi-pick)
• Who is your main health insurance provider? (single-pick)
• From which of those health insurance providers do you hold a supplementary insurance? (multi-pick)
• Overall, how satisfied are you currently with your {Germany: main}{Not Germany: private} health insurance provider? (single-pick)
• How satisfied are you regarding the following points when it comes to your {Germany: main} {Not Germany: private} health insurance provider? (single-pick)
• Recode based on Satisfaction with health insurance provider (detailed) (multi-pick)
• How likely are you going to change your {Germany: main} {Not Germany: private} health insurance provider at the next possible occasion? (single-pick)
• What would be a reason for you to switch your {Germany: main} {Not Germany: private} health insurance provider? (multi-pick)

• Which of these statements about health apps and devices do you agree with? (multi-pick)
• Which of these health apps and smart health devices (connected to the internet) have you used in the past 12 months? (multi-pick)
• Which type of health app have you used in the past 12 months? (multi-pick)
• Could you imagine using any of the following type of health apps? (multi-pick)
• For which of the following types of health app have you paid? (multi-pick)
• Which of these health apps do you know, even if only by name? (multi-pick)
• From which of these health apps have you used a paid version in the last 12 months? (multi-pick)
• Which of these smart health devices (connected to the internet) have you used in the past 12 months? (multi-pick)
• Which of these smart health devices (connected to the internet) are you planning to buy in the next 12 months? (multi-pick)
• Which of these brands of a fitness or health tracker or a smart watch do you know even if only by name? (multi-pick)
• Which of these brands do you own a fitness or health tracker or a smart watch from? (multi-pick) 

• Have you suffered from any of the following complaints in the past 12 months? (multi-pick)
• Which statements about medication do you agree with? (multi-pick)
• Where have you come across advertisements for over-the counter products in the past 4 weeks? (multi-pick)
• Have you treated any of the following complaints with an over-the-counter product? (multi-pick)

• Recode based on "Have you suffered from any of the following complaints in the past 12 months?" (multi-pick)
• Which of the following cold-related symptoms have you suffered from the past 12 months? Please also think of the flu and COVID-19 when we refer to cold-related symptoms. (multi-pick)
• How much did the cold/flu/COVID-19 affect your quality of life the last time you suffered from it? (single-pick)
• How often have you suffered from a cold/flu/COVID-19 in the past 12 months? (single-pick)
• Recode based on "Have you treated any of the following complaints with an over-the-counter product?" (multi-pick)
• How often have you used over-the counter products to treat your symptoms when suffering from a cold/flu/COVID-19 in the past 12 months? (single-pick)
• Which of the following cold-related symptoms have you treated with over-the-counter products the past 12 months? (multi-pick)
• Which of these brands offering over-the counter remedies against cold-related complaints do you know? (multi-pick)
• Which of these brands offering over-the-counter remedies against cold-related complaints have you used in the past 12 months? (multi-pick)
• Which of these statements best describes how you usually buy over-the-counter products for cold-related symptoms? (single-pick)
• Where do you usually buy over-the-counter products to treat cold-related symptoms? (multi-pick)
• What is important to you when purchasing over-the counter products for cold-related symptoms? (multi-pick)

• Recode based on "Have you suffered from any of the following complaints in the past 12 months?" (multi-pick)
• Which of the following skin problems have you suffered from the past 12 months? (multi-pick)
• How much do the following skin problems affect your quality of life? (single-pick)
• How long did it take for the symptoms of the following skin problems to fade the last time you suffered from them? (single-pick)
• How frequently have you suffered from the following skin problems in the past 12 months? (single-pick)
• Recode based on "Have you treated any of the following complaints with an over-the-counter product?" (multi-pick)
• How often have you used over-the counter products to treat skin problems you’ve suffered from in the past 12 months? (single-pick)
• Which of these brands offering over-the counter products for skin treatment do you know? (multi-pick)
• Which of these brands offering over-the-counter products for skin treatment have you used in the past 12 months? (multi-pick)
• Which of these statements best describes how you usually buy over-the-counter products for skin treatment? (single-pick)
• Where do you usually buy over-the-counter products for skin treatment? (multi-pick)
• What is important to you when purchasing over-the counter products for skin treatment? (multi-pick)

• Recode based on "Have you suffered from any of the following complaints in the past 12 months?" (multi-pick)
• Which of the following kinds of pain have you suffered from in the past 12 months? (multi-pick)
• Recode based on "Which of the following kinds of pain have you suffered from in the past 12 months? " (multi-pick)
• How much did the pain affect your quality of life the last time you suffered from it? (single-pick)
• How often have you suffered from the following kind of pain in the past 12 months? (single-pick)
• Recode based on "Have you treated any of the following complaints with an over-the-counter product?" (multi-pick)
• How often have you used over-the counter products against the following kind of pain in the past 12 months? (single-pick)
• Which of these brands offering over-the counter products for pain do you know? (multi-pick)
• Which of these brands offering over-the-counter products for pain have you used in the past 12 months? (multi-pick)
• Which of these statements best describes how you usually buy over-the-counter products against pain? (single-pick)
• Where do you usually buy over-the-counter products to treat pain? (multi-pick)
• What is important for you when purchasing over-the counter products against pain? (multi-pick)

• Recode based on "Have you suffered from any of the following complaints in the past 12 months?" (multi-pick)
• What kind of sleeping disorder have you faced the past 12 months? (multi-pick)
• How much did the sleep disorder affect your quality of life the last time you suffered from it? (single-pick)
• Thinking about the past 12 months, how often have you suffered from sleep disorder no matter how many nights it last? (single-pick)
• Recode based on "Have you treated any of the following complaints with an over-the-counter product?" (multi-pick)
• How often have you used over-the counter products against your sleep disorder in the past 12 months? (single-pick)
• Which of these brands offering over-the counter products for sleep disorders do you know? (multi-pick)
• Which of these brands offering over-the-counter products for sleep disorders have you used in the past 12 months? (multi-pick)
• Which of these statements best describes how you usually buy over-the-counter products against sleep disorder? (single-pick)
• Where do you usually buy over-the-counter products to treat your sleep disorder? (multi-pick)
• What is important to you when purchasing over-the counter products for your sleep disorder? (multi-pick)

• Recode based on "Have you suffered from any of the following complaints in the past 12 months?" (multi-pick)
• Which of the following symptoms of digestive problems have you suffered from in the past 12 months? (multi-pick)
• How much did your digestive complaint affect your quality of life the last time you suffered from it? (single-pick)
• How often have you suffered from any kind of digestive complaints (e.g. bloating, nausea, constipation) over the past 12 months? (single-pick)
• Recode based on "Have you treated any of the following complaints with an over-the-counter product?" (multi-pick)
• How often have you used over-the counter products for your digestive complaints in the past 12 months? (single-pick)
• Which of the following symptoms have you treated with over-the-counter products in the past 12 months? (multi-pick)
• Which of these brands offering over-the counter products for digestive complaints do you know? (multi-pick)
• Which of these brands offering over-the-counter products for digestive complaints have you used in the past 12 months? (multi-pick)
• Which of these statements best describes how you usually buy over-the-counter products against digestive complaints? (single-pick)
• Where do you usually buy over-the-counter products for digestive complaints? (multi-pick)
• What is important for you when purchasing over-the counter products for digestive complaints? (multi-pick)

• Which of the following statements do you agree with? (multi-pick)
• Have you experienced any of the following complaints in the past 12 months? (multi-pick)
• Do you feel that the intensity of the following complaints has increased in the past 12 months compared to the years before? (single-pick)
• How much did the complaint affect your quality of life the last time you suffered from it? (single-pick)
• How often have you experienced the following complaints in the past 12 months, no matter how long it lasted? (single-pick)
• Have you talked to any of the following healthcare professionals about mental health issues you have experienced in the past 12 months? (multi-pick)
• Have you talked with any of the following people about your mental health? (multi-pick)
• Have you done any form of psychotherapy/counselling in the past 12 months? (single-pick)
• What do you think triggered your mental health problems in the past? (multi-pick)
• What measures have you taken to maintain or improve your mental health in the past 12 months? (multi-pick)
• Which of these brands offering over-the counter products to support mental health do you know? (multi-pick)
• Which of these brands offering over-the-counter products to support mental health have you used in the past 12 months? (multi-pick)

• What is your gender? (single-pick)
• How old are you? (single-pick)
• What is your marital status? (single-pick)
• Do you consider yourself part of the LGBTQ+ community? (multi-pick)
• What is your gender identity? (multi-pick)
• Which of the following best describes you? (multi-pick)
• Which of the following best describes you? (single-pick)
• Which of the following categories best describes your current employment status? (single-pick)
• Recode based on "Which of the following categories best describes your current employment status?" (single-pick)
• What is the highest level of education you have completed? (single-pick)
• Recode based on "What is the highest level of education you have completed?" (single-pick)
• If you add up everything: About how high is the annual gross income that your total household disposes of, before tax and contributions? (single-pick)
• Recode based on "If you add up everything: About how high is the annual gross income that your total household disposes of, before tax and contributions?" (single-pick)
• Where do you currently live? (single-pick)
• Recode based on "Where do you currently live?" (single-pick)
• How big is the town you live in? (single-pick)
• In what type of community do you live? (single-pick)
• Recode based on "In what type of community do you live?" (single-pick)
• What is your current living situation (main residence)? (single-pick)
• Recode based on "What is your current living situation (main residence)?" (single-pick)
• How many people – including yourself and all children – permanently live in your household? (single-pick)
• Typology based on "How many people – including yourself and all children – permanently live in your household?" and "How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?" (single-pick)
• Who do you currently live with? (multi-pick)
• Typology based on "How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?" and "How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?" (single-pick)
• How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not? (single-pick)