Daily online usage plays a significant role in the everyday lives of consumers worldwide. The internet has changed the way humans interact and reshaped traditional communications media such as film, television, music, and telephone. The emergences of new digital technologies and websites have accelerated forms of human interaction through online forums, instant messaging, and social networking. The rise of social media has changed the notion of online communications and the divide of the personal and public online space. The mainstreaming of internet features, such as digital music and video, user-generated content, and digital media sales, have caused traditional media consumption to undergo significant changes. The internet has also irrevocably impacted retail: the growth of e-commerce has not only forced brick-and-mortar sellers to adapt to new digital sales channels but has also enabled small and independent business owners to pursue their business ventures across local borders.

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Trending Facts & Insights

  • Global digital population as of January 2021 (in billions)

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  • Global internet penetration rate as of April 2021, by region

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  • Most popular social networks worldwide as of October 2021, ranked by number of active users (in millions)

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  • Global social network penetration rate as of January 2021, by region

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  • Instagram accounts with the most followers worldwide as of July 2021 (in millions)

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  • Biggest revenue source of leading online and tech companies in most recently reported quarter ending March 2020

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  • Leading online companies ranked by revenue from 2017 to 2020 (in billion U.S. dollars)

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  • Number of mobile app downloads worldwide from 2016 to 2020 (in billions)

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  • Leading iPhone apps in the Apple App Store worldwide in October 2021, by revenue (in million U.S. dollars)

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  • Most popular YouTube channels as of September 2021, ranked by number of subscribers (in millions)

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Industry Definition

Statista offers a wide range of statistics, facts, and market data on the global internet landscape. The platform presents an overview of the most relevant internet adoption figures, including online reach and penetration rates, online traffic volumes, and the number of internet users on a global and regional scale. In addition, the database provides insights into the segments and industries shaping online experiences around the world.

In this section, Statista users will find up-to-date information on internet demographics and online usage. Rankings of the most popular websites, social media platforms, mobile apps, and online games are available alongside information on online video content and entertainment. On top of that, Statista provides financial data, market shares, and other key metrics for the world’s most successful internet companies and tech conglomerates. This information is complemented with reports on cyber crime, mobile devices, and digital technologies.

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